Martin Lindstrom Quotes

The world's holy texts are built on ancient oral traditions.

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.