Let your imagination soar. What you can do for customers is more than you see today.
If you wait until you have to change, you may have waited too long.
You do more for yourself when you forget yourself.
The first step to delighting your customers is being there when they need you.
If your customers have to ask you for it, you haven't been thinking far enough ahead.
The right measure is not how many customers you've got, but how closely you hold them.