If you haven't given them your trust, you haven't given them enough.
Preparation is good, but customers need results.
If your customers have to ask you for it, you haven't been thinking far enough ahead.
When your staff are 'information-rich', their information can make you rich!
Sometimes we become so expert in our own domain, we forget that customers may be less familiar.
Always trust people and they may let you down. Always distrust people and you have let them down.