Make your service systems so strong that everyone looks like a genius.
Create a compelling service vision. When people want to, they will.
Good customers want good quality service. Great customers want it even more.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.
Intelligence is useful. Energy is valuable. Integrity is essential.
No one ever delighted a customer by being 'good enough'.