When something needs to be improved, take your medicine - fix it.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
You can't find what doesn't exist, but you can create it.
The bottom line is a by-product of taking care of your main product - your customers.
Are you moving forward, or just moving?