Say it with words. Show it with action.

Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.

Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.

Crossing barriers can be as simple as a smile.

Making an honest mistake is acceptable. Failing to fix it is not.

Create a compelling service vision. When people want to, they will.

You can't find what doesn't exist, but you can create it.