Sometimes we become so expert in our own domain, we forget that customers may be less familiar.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
A scattered effort is a poor effort.
When only a little can be done, doing it becomes the greatest you can do.
What does your product really mean to the people who buy it?
You are as important as you make others feel.