When something needs to be improved, take your medicine - fix it.

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Be the mirror in which people admire their true potential.

When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

You can't stop change. Don't let it stop you.

Your approval gives others the confidence to serve, to learn, to try.

If you want to interest people, make them think. If you want to inspire people, make them feel.