Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
Customers pay a price, but they remember the value.
If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
Challenge your own status quo - before someone else does.
Things that are obvious don't need to be talked about. Things that are missing, do.
The shelter of excuses has a leaky roof.