When something needs to be improved, take your medicine - fix it.

How can you learn more? By admiring what you've done right? Or by studying what you've done wrong?

There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.

To see like a customer, be like a customer.

Convince people and you win their minds. Inspire people and you win their hearts.

A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.

Everything ordinary has the potential to be extraordinary.