The only way to go further than you've been is to take an extra step.
In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
Constant acts of goodness are worth far more than rare acts of greatness.
If you're always doing what you've always done, you'll never see (or become) what you could be!
Things that are obvious don't need to be talked about. Things that are missing, do.
Create a compelling service vision. When people want to, they will.