The bottom line is a by-product of taking care of your main product - your customers.
Always aim for 100 percent and you'll always know where to improve.
Never rest on past success. Create something better.
Silent customers can be deadly. Encourage them to complain.
What you did in the past is how you got to today. What you do today is how you will get to the future.
Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.