Always trust people and they may let you down. Always distrust people and you have let them down.

When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

If you're always doing what you've always done, you'll never see (or become) what you could be!

Your profits reflect the success of your customers.

You do more for yourself when you forget yourself.

If you haven't given them your trust, you haven't given them enough.

When a customer asks what no one else has ever asked, pay close attention.