Do what's right and you'll never go wrong.

Instead of just asking 'How did I do?' ask 'How can I do more?'

If customers say you're just 'all right', you've not done enough, you've failed to delight.

Challenge your own status quo - before someone else does.

If your customers have to ask you for it, you haven't been thinking far enough ahead.

A scattered effort is a poor effort.

Quality is more than a promise, it's genuine performance.