Do what's right and you'll never go wrong.

Be the exception to the rule. It's the surest way to become exceptional.

If you wait until you have to change, you may have waited too long.

Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.

If you only give back what you get from other people, you're not giving as much as you can.

If customers say you're just 'all right', you've not done enough, you've failed to delight.

If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.