You do more for yourself when you forget yourself.
What does your product really mean to the people who buy it?
Don't let high-speed completely replace high-touch. Your customers may appreciate both.
Everything ordinary has the potential to be extraordinary.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Constant acts of goodness are worth far more than rare acts of greatness.