Selfless acts are a source of profound meaning for your self and your life.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
You can't always hire great service providers, but you can create them.
Say it with words. Show it with action.
If they're going to remember the problem, make sure they remember it fondly.
Everything ordinary has the potential to be extraordinary.