Give your customers what they want today, and help them see tomorrow.

Service is the ultimate edge. Keep it sharp.

If customers say you're just 'all right', you've not done enough, you've failed to delight.

Are people being the least you expect of them, or the best they expect themselves to be?

Passion isn't always available. The committed get things done even without it.

In a service situation, each delay can mean many unsatisfied customers, each one telling many more.

When a customer asks what no one else has ever asked, pay close attention.