Give your customers what they want today, and help them see tomorrow.
Industry jargon may not be a language your customer understands.
Quality is more than a promise, it's genuine performance.
Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
If you only give back what you get from other people, you're not giving as much as you can.
Employees are the key to your success with customers. Treat them well!