Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. WilliamsMost ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
Roy H. WilliamsQuantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
Roy H. Williams