The salability of an item can often be improved while the value itself remains unchanged.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Use half as many words and they'll hit twice as hard.

The first step in exceeding your customer's expectations is to know those expectations.

A meaningless statement remains meaningless no matter how often it's heard.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

People don't trade money for things when they value their money more highly than they value the things.