The salability of an item can often be improved while the value itself remains unchanged.

People don't trade money for things when they value their money more highly than they value the things.

The risk of insult is the price of clarity.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Having the right message is what matters. It's not who you reach, it's what you say.