The salability of an item can often be improved while the value itself remains unchanged.

The salability of an item can often be improved while the value itself remains unchanged.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!

Contrary to popular belief, Americans don't hate advertising.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.