The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.

Almost every disruption starts at the perceived fringes of today's market.

I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.

It's very easy to skip steps when documenting an idea.

Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.

Checklists are really helpful ways to remind people around how to manage complicated tasks.