Thinking like a designer can transform the way you develop products services, processes and even strategy

Design is all about learning from doing, that’s how we evolve to the best solution.

We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the process of creation is our right and our privilege. We can learn to measure the success of our ideas not by our bank accounts by their impact on the world.

Where you innovate, how you innovate, and what you innovate are design problems.

Rather than thinking to build, build to think.