Thinking like a designer can transform the way you develop products services, processes and even strategy

It’s critical that young people start flexing their creative muscles in order to take on the world's most complex challenges.

Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all aspiring design thinkers as well an inspiration to those searching for a life of curiosity and meaning.

Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.

It's not an 'either/or,' it's an 'and.' You can be serious and play.