It's not business to consumer, it's not business to business, it's people to people

Twitter is a human seismograph

The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.