It's not business to consumer, it's not business to business, it's people to people

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

It's not business to consumer, it's not business to business, it's people to people

Social media is about sociology and psychology more then technology.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.