It's not business to consumer, it's not business to business, it's people to people

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Social media is less about technology and more about anthropology, sociology, and ethnography.

We live in a time where brands are people and people are brands.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.