Leaders grasp nettles.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Where people aren't having any fun, they seldom produce good work.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.