We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.
Eric SchmidtTechnology is always evolving, and companies.. not just search companies.. can't be afraid to take advantage of change.
Eric SchmidtThe rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day.
Eric SchmidtWithin search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric SchmidtPeople are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.
Eric SchmidtWe want to make sure the thing you're looking for is on Google 100 percent of the time.
Eric SchmidtI had always assumed that the right way to do it was to these engineers, put them in offices by themselves with doors that they could close so they could think deep thoughts. This is a terrible idea.
Eric SchmidtI worry that the level of interrupt, the sort of overwhelming rapidity of information โ and especially of stressful information โ is in fact affecting cognition. It is in fact affecting deeper thinking. I still believe that sitting down and reading a book is the best way to really learn something.โจ And I worry that weโre losing that.
Eric SchmidtBrands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.
Eric SchmidtAround 400 million people in the last year got a smartphone. If you think thatโs a big deal, imagine the impact on that person in the developing world.
Eric SchmidtThe adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other.
Eric SchmidtIt's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers.
Eric SchmidtThe biggest mistake that I made was not anticipating the rise of the social networking phenomenon.
Eric SchmidtIf you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.
Eric SchmidtWe have an opportunity for everyone in the world to have access to all the world's information. This has never before been possible. Why is ubiquitous information so profound? It's a tremendous equalizer. Information is power.
Eric SchmidtGoogle docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud.
Eric SchmidtWe know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.
Eric SchmidtThe Internet is really about highly specialized information, highly specialized targeting.
Eric SchmidtThe policy of America to deny visas to technically trained people in the U.S. and shipped to other countries, where they create companies that compete with America, has to be the stupidest policy of all the U.S. government policies.
Eric SchmidtAt Google, operations are not just an afterthought: they are critical to the company's success, and we want to have just as much effort and creativity in this domain as in new product development.
Eric SchmidtEven though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.
Eric SchmidtI've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces.
Eric SchmidtRemember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
Eric SchmidtI believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.
Eric SchmidtThere were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.
Eric SchmidtI had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving.
Eric SchmidtWashington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored.
Eric SchmidtThe characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.'
Eric SchmidtAmazon has well passed any expectations of its ability to change distribution and marketing.
Eric SchmidtThe core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like.
Eric SchmidtWe're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.
Eric SchmidtSince I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the 'off' button is.
Eric SchmidtThe funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.
Eric SchmidtFind a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job, and your spouse, and even your kids. Even if it's a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference in your life. Yes lets you stand out in a crowd, be the optimist, to stay positive, be the one everyone comes to. Yes is what keeps us all young.
Eric SchmidtI do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal.
Eric SchmidtBy the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.
Eric SchmidtTechnology will move faster than governments, so don't legislate before you understand the consequences.
Eric SchmidtI think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO.
Eric Schmidt