Roy H. Williams Quotes

Strings of gravity vibrate at a different frequency than strings of light.

People don't trade money for things when they value their money more highly than they value the things.

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Use half as many words and they'll hit twice as hard.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

Follow a trail of bold mistakes and at the end of them you will find a genius.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.