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The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements are nothing more than three-to-five year financial performance forecasts. They are then labeled "strategy" and shipped off to the board of directors which goes through the motions of discussing how big the numbers are. Strategy is not your aspirations. Strategy is concerned with how you will arrange your actions and resources to punch through the challenges you face.
Richard P. RumeltThe most effective strategy for successful living is really no strategy at all. It is, rather, to be real, to be honest, to be authentic, to be you.
Ralph MarstonThe realization of a sustainable economic development strategy for Maine's Native American communities has always been a priority and a critical element of my administration's overall economic development strategy.
John BaldacciStrategy is simply resource allocation. When you strip away all the noise, that's what it comes down to. Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.
Jack WelchJapan's diplomatic efforts could have had a broader international perspective. Relations with the U.S. are, of course, the cornerstone of Japan's diplomacy, but the U.S. acts on its global strategy. For instance, Washington suddenly got closer to China in the early 1970s as part of its strategy against the Soviet Union.
Sadako OgataWhen you're in operations, the best thing you can do at the top level is get the strategy right. You have to get the big ideas right, you have to determine what is the policy, what is the level of effort you're willing to commit to it? And then you delegate to those who have to execute that strategy to the appropriate level. What's the appropriate level? It's the level where people are trained and equipped to take decisions so we move swiftly against the enemy.
James MattisStrategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.
Max McKeownA good strategy focuses efforts on a target, and that focus can only be achieved by not diffusing energy in other directions - that is the meaning of Michael Porter's dictum of "choosing what not to do." At the same time, a good strategy chooses the right target to focus on, not wasting the focus of energy on a target that cannot be affected or that is unimportant - that is the meaning of Drucker's distinction between efficiency and effectiveness.
Richard P. RumeltIf anyone accuses me of lying, I'll simply say I'm not lying, which is just an extension of the overall lying strategy.
Mitt RomneyYou can holler, protest, march, picket and demonstrate, but somebody must be able to sit in on the strategy conferences and plot a course. There must be strategies, the researchers, the professionals to carry out the program. That's our role.
Whitney M. YoungIf P=NP, then the world would be a profoundly different place than we usually assume it to be. There would be no special value in โcreative leaps,โ no fundamental gap between solving a problem and recognizing the solution once it's found. Everyone who could appreciate a symphony would be Mozart; everyone who could follow a step-by-step argument would be Gauss; everyone who could recognize a good investment strategy would be Warren Buffett.
Scott AaronsonWithout a goal [maneuvering is] aimless. You might be a master tactician, but you'll have no sense of strategy.
Garry KasparovKim Jong-Un is a dangerous leader, without a doubt. And both Republican and Democrat administrations have been completely ineffective in dealing with him. So we must continue to isolate him. We will need China as part of that strategy.
Carly FiorinaDemocrats are just as divided as Republicans these days. Embarrassed by their election losses, they are fighting over everything from their diagnosis of why Trump beat them in 2016 to how much to stake themselves on an oust-him-at-all-costs strategy now. Their internal battles may not be as sexy as the unprecedented hostile takeover of the GOP by an outsider president not beholden to it - yet they are just as consequential.
Susan GlasserWhen you're a professional you do your job no matter what gets in the way. You might take a sick day, you might take a personal day, but then you show back up or you won't get paid. Everyone develops his/her own strategy for dealing with days that are not productive.
Charlaine HarrisThere are not many things you can do to make the car go faster at some racetracks. What you got from the shop is just how you're going to race. It's really about strategy.
Darrell Wallace Jr.What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
Seth GodinWhat do you want to get done? In what order of importance? Over what period of time? What is the time available? What is the best strategy for application of time to projects for the most effective results?
Theodore Wilhelm EngstromMy biggest fear is that we [Unilever company] at one point in time will not be able to attract the best and brightest [workers]. I don't worry so much about the business, the strategy. If we can continue to attract the best, I know they will ultimately figure out how to run the company in a very tough environment.
Paul PolmanOur strategy was to give Judge Hoffman a heart attack. We gave the court system a heart attack, which is even better.
Jerry RubinThe big picture is: the main thing you should be concerned about in the future are incremental returns on capital going forward. As it turns out, past history of a good return on capital is a good proxy for this but obviously not foolproof. I think this is an area where thoughtful analysis can add value to any simple ranking/screening strategy such as the magic formula. When doing in depth analysis of companies, I care very much about long term earnings power, not necessarily so much about the volatility of that earnings power but about my certainty of "normal" earnings power over time.
Joel GreenblattAlong with the GI Bill, which educated and housed Eisenhower's fellow veterans, the Interstate System has proved to be by far the most important economic-development strategy of the federal government.
David S. BroderLaughter is the only strategy that has ever worked at all for me when my world is falling apart.
Pat ConroyI wanted a feeling of accumulation. I really wanted the moments to add up because they do add up. I wanted to come up with a strategy that would allow these moments to accumulate in the reader's body in a way that they do accumulate in the body.
Claudia RankineNathan Bedford Forrest ... used his horsemen as a modern general would use motorized infantry. He liked horses because he liked fast movement, and his mounted men could get from here to there much faster than any infantry could; but when they reached the field they usually tied their horses to trees and fought on foot, and they were as good as the very best infantry. Not for nothing did Forrest say the essence of strategy was to git thar fust with the most men.
Bruce CattonIt is what makes the reform process an art, not just a science. You have to develop a strategy that tells you what reform measures you should follow and in what sequence.
Vaclav KlausThere are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp.
Mark ZuckerbergAmericans have eliminated Iran's worst enemies, the Taliban in Afghanistan and Saddam [Hussein]. I occasionally threatened my Iranian counterpart in Kabul that one day I would send him a big bill for what we did. But, seriously, Iran is pursuing a dual strategy in Iraq. On the one hand, the Iranians, after decades of hostility, are now interested in good relations. On the other hand, they want to keep the country weak and dominate the region.
Zalmay KhalilzadChess computers do not sweat during time pressure and commit costly blunders. Furthermore, the strength of these programs (over and above their faultless recall processes) lies in their capacity to make relatively superficial tactical decisions with incredible speed. Positional values, long-range strategy, aesthetic judgment, and political astuteness remain staples of human performance, man vs. machine results in the foreseeable future to the contrary not withstanding.
Ira CarmenThe body does not want you to do this. As you run, it tells you to stop but the mind must be strong. You always go too far for your body. You must handle the pain with strategy...It is not age; it is not diet. It is the will to succeed.
Jacqueline GareauWhat we're trying to do in conversational intelligence is not only define that trust continuum for people, not only helping them notice, which is so important, what's happening in them and others when distrust lives, but also how to bring people in trust. When they do, what happens, this part of our brain, the prefrontal cortex is loaded with wisdom, integrity, strategy, insights, empathy, foresight. It's beautiful. It's so designed for that, and often it's turned off because people don't have trust with each other.
Judith E. GlaserIt's part of the strategy to remind people who Hillary Rodham Clinton actually is. If others aren't going to hold her account for her full record, then, yes, we will. And her record includes naming and blaming women who came in contact with her husband, whether it was consensual relationships like Monica Lewinsky, an intern at the White House with him as President, completely debasing the office of the White House - the office of The Presidency - or Jennifer Flowers, 12-year affair while he was Governor of Arkansas.
Kellyanne ConwayThe enduring responsibility of the United States Air Force is to provide strategic deterrence for the Nation and fly, fight and win as an integral part of the Joint Team. Together with our brothers and sisters in arms, we underwrite the national strategy of defending the Homeland and assuring allies, while dissuading, deterring and defeating enemies.
Norton A. SchwartzI don't like to do things for any other reason than it happens spontaneously or there's something that makes it happen naturally. I don't like putting down too many plans and trying to do a strategy to get a certain response or a certain effect.
Ziggy MarleyStrategy is something anyone can learn. But not all coaches take the time to understand a man's personality.
Red AuerbachIt is a bad situation, the current state of the Labour leadership, a collective failure, the collapse of strategy and vision on all sides.
Owen JonesPolitical analysts say that President Bush's re-election strategy is to try and convince Americans that he's a war president. I don't get that, do you think that'll work? I mean, don't you think that if he tries to convince the American people that we need a war president, isn't he afraid that they're going to vote for the guy that was actually in a war?
Jay LenoI would also hope that no one would think about trying to amend the constitution as a political strategy.
Mary CheneyEveryone thought the acquisition strategy was extremely risky because no one had ever done it successfully. In other words, it was innovative.
Larry EllisonI'm not a policy and a strategy guy. I'm - you know, the military basically supports what the president wants, the decisions that he makes.
Michael MullenMy hope was that by saying clearly to Saddam Hussein, "we're going to enforce UN Resolutions," that he would make the decision to leave peaceably and at least allow for inspectors to come into his country, and if he chose not to, there would be a military option. I want people to understand that the military was my last option. I had a strategy and hopefully solving the problem peacefully - and it wasn't just me, it was a coalition of nations that were involved.
George W. BushI am able to ride the bike and think clearly about strategy and tyres. I also have positive thinking. I am very constructively critical.
Valentino RossiI think America should amass a strategy for success, and set out the milestones. We need to help the Iraqis get their democracy up and running, we've got to help them train their military and police and security people, and we've got to start moving out.
Barbara BoxerAt the same time, old confrontations have taken on frightening urgency, especially the India-Pakistan conflict over Kashmir and the violent stalemate in the Middle East. Progress on these and other global challenges requires us to develop a larger strategy for American foreign policy, rooted in a fundamental commitment to move the world from interdependence to an integrated global community committed to peace and prosperity, freedom and security.
William J. ClintonDuring Richard Nixonโs first term, when I served as secretary of defense, we withdrew U.S. forces from Vietnam while building up the Southโs ability to defend itself. The result was a success - until Congress snatched defeat from the jaws of victory by cutting off funding for our ally in 1975. Washington should follow a similar strategy now, but this time finish the job properly.
Melvin Laird