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The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements are nothing more than three-to-five year financial performance forecasts. They are then labeled "strategy" and shipped off to the board of directors which goes through the motions of discussing how big the numbers are. Strategy is not your aspirations. Strategy is concerned with how you will arrange your actions and resources to punch through the challenges you face.
Richard P. RumeltThe United States, as the world knows, will never start a war. We do not want a war. We do not now expect a war. This generation of Americans has already had enough - more than enough - of war and hate and oppression. We shall be prepared if others wish it. We shall be alert to try to stop it. But we shall also do our part to build a world of peace where the weak are safe and the strong are just. We are not helpless before that task or hopeless of its success. Confident and unafraid, we labor on - not toward a strategy of annihilation but toward a strategy of peace.
John F. KennedyFirst of all, most traders don't have a winning strategy. Second, even among those traders who do, many don't follow their strategy. Trading puts pressure on weaker human traits and seems to seek out each individual's Achilles' heel.
Gil BlakeBut the U.S. has to be careful. If our strategy depends on Sunnis doing the fighting to clear Mosul and Ramadi - and, as near as I can tell, that is the strategy - then you have to be careful that Sunnis don't perceive the U.S. to be operating arm in arm with Iran or with Iranian-backed Shiite militias that Abadi - Prime Minister Abadi is using in Iraq, so that, in effect, we're fronting for Iran.
David IgnatiusWith the level of uncertainty we see today, more people are asking, how can you develop a strategy in a world that keeps changing so fast? They are afraid that a set of rigid principles will hinder their ability to react quickly. I argue that it is precisely at such times that you need a strategy.
Orit GadieshLeadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
Norman SchwarzkopfStrategy is simply resource allocation. When you strip away all the noise, that's what it comes down to. Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.
Jack WelchSpeed is not part of the true Way of strategy. Speed implies that things seem fast or slow, according to whether or not they are in rhythm. Whatever the Way, the master of strategy does not appear fast.
Miyamoto MusashiThe idea that relationships are not a strategy is potent; and the sad commentary proceeds to say that often relationships are seen as a strategy, a means to accomplish great things - except love and relationship are not what is really wanted. We want to appear relational so people will like what we have to offer. It's the difference between wanting a good marriage and loving the person you married.
Scot McKnightFear and hope remain the same; therefore the study of the psychology of speculators is as valuable as it ever was. Weapons change, but strategy remains strategy, on the New York Stock Exchange as on the battlefield. I think the clearest summing up of the whole thing was expressed by Thomas F. Woodlock when he declared: โThe principles of successful stock speculation are based on the supposition that people will continue in the future to make the mistakes that they have made in the past.โ
Edwin LefevreWith acting, you wanna see if you can get into trouble without knowing how you're gonna get out of it. It's like the exact opposite of war, where you need an exit strategy. When you're acting, you should get all the way into trouble with no exit strategy, and have the cameras rolling.
John CusackBabelgum has no ties to individual content owners and distributors, and as a result our editorial strategy is primarily 'user-centric.' That strategy ensures the platform satisfies the needs of a potentially infinite number of niche audiences around the world.
Silvio ScagliaI love the pole vault because it is a professor's sport. One must not only run and jump, but one must think. Which pole to use, which height to jump, which strategy to use. I love it because the results are immediate and the strongest is the winner. Everyone knows it. In everyday life that is difficult to prove.
Sergei BubkaApparently, the fossil-fuel industry's strategy is to convince the American people that we should just burn all the way through the last of our oil and coal reserves.
Van JonesThe activists will not stop in trying to impose their extreme views on the rest of us, and they have now plotted out a state-by-state strategy to increase the number of judicial decisions redefining marriage without the voice of the people being heard.
Jim BunningThey know theyโve won,โ Carter guessed. โTheyโre making a show of it.โ โYes,โ Amos said. โWell, letโs blow up the boats or something!โ I said. Amos looked at me. โIs that your strategy, honestly?
Rick RiordanI don't know if there's a strategy really so much as, like I learned doing standup and had to learn fast, you always just try to give your favorite, strongest stuff as early as possible and you start with what you like the most.
John MulaneyWhen you're a professional you do your job no matter what gets in the way. You might take a sick day, you might take a personal day, but then you show back up or you won't get paid. Everyone develops his/her own strategy for dealing with days that are not productive.
Charlaine HarrisIn response to skyrocketing gas prices, liberals say, practically in unison, 'We can't drill our way out of this crisis.' What does that mean? This is like telling a starving man, 'You can't eat your way out of being hungry!' 'You can't water your way out of drought!' 'You can't sleep your way out of tiredness!' 'You can't drink yourself out of dehydration!' Seriously, what does it mean? Finding more oil isn't going to increase the supply of oil? It is the typical Democratic strategy to babble meaningless slogans, as if they have a plan. Their plan is: the permanent twilight of the human race.
Ann CoulterWhat we call strategy is mainly just crossing rivers on bridges and passing mountains though cols.
Anatole FranceWalkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape.
Douglas RushkoffBush does not want to go down in history as the president who lost in Iraq. His strategy to the extent he has one is to hang tough and let whoever succeeds him take the fall.
Eleanor CliftMy biggest fear is that we [Unilever company] at one point in time will not be able to attract the best and brightest [workers]. I don't worry so much about the business, the strategy. If we can continue to attract the best, I know they will ultimately figure out how to run the company in a very tough environment.
Paul PolmanAt Travelers, we were much more opportunistic. It was very successful, but it wasn't an integrated financial services company. We had a property casualty company, a life company, a brokerage company. We were a financial conglomerate. It wasn't a unified, coordinated strategy of any sort. When it merged with Citi, that became a big issue; Citi, at that time, wasn't yet a fully integrated, coordinated company.
Jamie DimonThe big picture is: the main thing you should be concerned about in the future are incremental returns on capital going forward. As it turns out, past history of a good return on capital is a good proxy for this but obviously not foolproof. I think this is an area where thoughtful analysis can add value to any simple ranking/screening strategy such as the magic formula. When doing in depth analysis of companies, I care very much about long term earnings power, not necessarily so much about the volatility of that earnings power but about my certainty of "normal" earnings power over time.
Joel GreenblattBut sovereign debt is a wider question not only in Europe but across the globe. While every country is a unique case, I think it's not an issue of countries acting on their own. We need a more coordinated strategy not only in Europe but around the world.
George PapandreouToday, President Obama is making smart investments in clean energy - wind, solar, biofuels - as part of an all-of-the-above energy strategy that supports thousands of jobs, not in the Middle East, but in the Midwest.
Tom VilsackIf you try to get 1% better each day at your health, at your relationships and the way you treat people, at your creativity, and at turning despair into gratitude, then that 1% compounds into an amazing person. Do that 1%. Take one action. Even if the actions is for one minute. The 1/1/1 strategy.
James AltucherConsistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Robert S. KaplanTo be honest, one can only feel glad that so many modern iconoclasts consider Christianity to be full of exceptionally hypocritical, religious zealots - it's biblically accurate and a prophecy fulfilled. The old smoke screen is one of Satan's favorite tricks. He conceals the authentic. He has a persistent strategy of targeting those who remind him of Christianity because he fears those who remind him of Christ.
Criss JamiNathan Bedford Forrest ... used his horsemen as a modern general would use motorized infantry. He liked horses because he liked fast movement, and his mounted men could get from here to there much faster than any infantry could; but when they reached the field they usually tied their horses to trees and fought on foot, and they were as good as the very best infantry. Not for nothing did Forrest say the essence of strategy was to git thar fust with the most men.
Bruce CattonIf animal abusers aren't going to stop perpetrating these types of atrocities, they ought to be stopped using whatever means necessary. What we're starting to see is the implementation of that type of strategy.
Jerry VlasakI think a very good system in a world with a lot of passive investors is one in which there are at least a few entrepreneurial investors, prepared to say what they think, prepared to propose a change in management, change in strategy, change in cost structure, capital structure.
Bill AckmanThere are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp.
Mark ZuckerbergOur strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.
Colin PowellDo not analyze things to death. Sometimes the best strategy is, "Ready, fire, aim." Do it first , then make adjustments. The answer lies in action-not in words.
Philip Toshio SudoThe Republican party does have a lot of work to do. But changing our principles is not a winning strategy. We need to modernize, not moderate.
Bobby JindalWhat we're trying to do in conversational intelligence is not only define that trust continuum for people, not only helping them notice, which is so important, what's happening in them and others when distrust lives, but also how to bring people in trust. When they do, what happens, this part of our brain, the prefrontal cortex is loaded with wisdom, integrity, strategy, insights, empathy, foresight. It's beautiful. It's so designed for that, and often it's turned off because people don't have trust with each other.
Judith E. GlaserIt's part of the strategy to remind people who Hillary Rodham Clinton actually is. If others aren't going to hold her account for her full record, then, yes, we will. And her record includes naming and blaming women who came in contact with her husband, whether it was consensual relationships like Monica Lewinsky, an intern at the White House with him as President, completely debasing the office of the White House - the office of The Presidency - or Jennifer Flowers, 12-year affair while he was Governor of Arkansas.
Kellyanne ConwayComplexity demands resilience, and that's what panarchy offers. Resilience in the face of complexity is a challenge even when you apply rigorous intelligence and integrity to develop a coherent and flexible strategy.
Robert David SteelePolitical analysts say that President Bush's re-election strategy is to try and convince Americans that he's a war president. I don't get that, do you think that'll work? I mean, don't you think that if he tries to convince the American people that we need a war president, isn't he afraid that they're going to vote for the guy that was actually in a war?
Jay LenoEverything in strategy is very simple, but that does not mean everything is very easy.
Carl von ClausewitzDonโt try to change someoneโs worldview is the strategy smart marketers follow. Donโt try to use facts to prove your case and to insist that people change their biases. You donโt have enough time and you donโt have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
SethPresident Obama and our all-of-the-above energy strategy is the real deal. We are proud of the fact that we are importing less oil than at any time in modern history, and it has been because of the president's vision and courage.
Ken SalazarNone of this means, however, that a business or stock is an intelligent purchase simply because it is unpopular; a contrarian approach is just as foolish as a follow-the-crowd strategy. What's required is thinking rather than polling. Unfortunately, Bertrand Russell's observation about life in general applies with unusual force in the financial world: "Most men would rather die than think. Many do."
Warren Buffett