I was just a goofy little funny kid, who was always getting sent to the principal. It wasn't serious because I was smart. I wasn't like a true troublemaker, just rambunctious - like, talkative and trying to be funny. That was me in middle-school.
J. ColeI'm half-black, half-white, so I basically put it like this: I can fit in anywhere. That's why I write so many stories from so many different perspectives, because I've seen so many.
J. ColeYou go to any town, any city, any state in America and there's always a McDonald's. In a lot of places around the world, it's almost the same thing. And Nikki Giovanni was like, "Damn, where are we keeping all these cows?" And it made me think to myself, like, "Damn, where are we keeping all these cows?!" It makes me think that the beef we're eating isn't even close to being real. There can't even be enough cows in the whole world just to sustain the appetites of just Americans! I'll always remember that.
J. ColeI wish I studied more religions, I wish I read the Bible, the Quran. I think as I get older, I will start to really dive into religions, just because I feel like there's truths in all of those books. Clearly. I'm saying there's truths in all of them.
J. ColeI met Will Smith twice. I didn't talk to him for too long but I was trying to let him know that my age group grew up watching him - he was the coolest guy on television and the coolest guy in movies.
J. ColeI'm not a conscious rapper, all those things we talk about, the struggle, the pain, the outlook to the future, keep your head up. I try to put all those positive things into a regular human character, which is myself.
J. ColeCollege had a great deal to do with my development as a person. I don't know if I'd be the artist I was if it wasn't for goin' to school like that. School is a good place - it ain't for everybody, but I think it's for most people.
J. ColeWhen composing music, I just start spilling things out and then wait until they take form, you know what I mean, until I see like a common thread or something.
J. ColeEither you play the game or let the game play you and be that broke sucka talkin bout I stayed true
J. ColeWhile silly ni**as argue over who gon' snatch the crown / Look around my ni**a, white people have snatched the sound / This year I'll probably go to the awards dappered down / Watch Iggy win a Grammy as I try to crack a smile.
J. ColeProducing all my own songs and refusing to go to the hot producer. That's the biggest risk I've taken so far.
J. ColeEven my momma asked what I'mma do. Decisions, decisions/ In case this is war, then I load up on all ammunition/ If a n----a want problems, my trigger's on auto.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeI was a class clown. At 12, I was definitely clowning. I was making all the jokes. But I was smart, so the teachers didn't know what to do with me.
J. ColeRhyme patterns are nothing without meanings to the words. A lot of rappers can do those flows, but the raps aren't really about anything - which is cool sometimes, but to have the flow and the message is one of my favorite things.
J. ColeYou can't reverse fame. You can lose all the money, but you'll never lose people knowing you.
J. ColeI think all you can really do is use the tour to kinda fill up with experiences and thoughts, and then, when you get back to the studio, or in some type of creative environment, that's when you release everything that you've encountered on tour.
J. ColeI just feel like, with rappers, there's so much complacency. It's like, 'Oh, I'm a rapper. I'm successful. I make money. That's all that matters.' But there's a lot of stuff going on in the world. Whether or not you're aware of it, it's happening.
J. ColeIn my mind, New York was the place where they had the underground rap shows and I could get in on some ciphers and just rap. This whole fantasy world I had created in my head about New York just from listening to the music my whole life, like, I'ma go up there and do that. But when I came up here, there was none of that, that scene was dead.
J. ColeI yearn for that livin' large, but mama I ain't done yet/Sit back and watch your son rise, kick back and know your son set
J. ColeThe thing about being an artist today is you get to develop right in front of people's eyes before you even put out an album.
J. ColeI didn't even have to be a big fan of someone to enjoy hearing them speak. I remember when Nikki Giovanni came - I wasn't really familiar with her. But she said some things I'll never forget. Like, okay, for example, she was talking about the amount of beef that's in the world. There are so many McDonald's, Burger Kings, Wendy's.
J. ColeWhen I first started rapping, when I switched my style to more like a punch line style - this is when I'm like 13 years old - and I switched it to this real wordy - I was trying to rap like Canibus and like Eminem. It was real lyrical, real wordy and punch lines and, when I would come up with these punch lines and spit 'em in these cyphers, the minute the cyphers would be like, "Ohhh" and everybody would break away, it was a new feeling for me. It was like, "Oh, yo, you see what I just did?" I was addicted to that feeling, and I still love that feeling.
J. ColeIt's the way I enjoy making art - I like sitting down and making five beats; I enjoy that process. I can go two weeks without making a song and just making beats and I'll be OK.
J. ColeI always feel like it's two key ingredients when it comes to following your dreams, making something happen that the average person deems difficult. If you truly believe it, that's step one. Step two, is, you know, the hard work that goes along with it.
J. ColeThere was the time I bought three cars in the span of three or four weeks. It was crazy; it wasn't greedy. It was mine, my girl's, my mom's. I got Benzes for my ladies. But I felt crazy. You have to understand I come from a world where we're very modest. But that's not greedy. That's nice, right?
J. ColeIn marriage you got to go through the same struggles as a relationship, that's if the relationship is real, because there's a lot of non-real relationships going on in the world right now. And I think that's just because of the day and age we're in, a lot of these relationships are taking place over text messages, it's not real substance. But when you got a real one, it's already like a marriage.
J. ColeI never really told anybody that I'm a rapper. I wasn't walking around being like, "Yo, check out my mixtape!" It was more of a secret grind.
J. ColeA lot of my music is just self-observation. Like telling you, "Oh man. What did I just do? How much did I just pay for this chain? Why did I do that? Wait a minute." Let me talk about that. Or like, the temptation. Let me talk about that. Let me observe myself.
J. ColeYou can't take yourself too seriously. Like, yeah, I'm doin' all that, but still I don't feel like I've done anything, really. I feel blessed 'cause I'm doin' all these things, but I'm not satisfied. I still have that feeling like, "Who am I? Who am I to have an ego? Who am I to change up and act like some Hollywood character?" Technically, in the grand scheme of things, I haven't done anything.
J. ColeOne day, I'll be listening to a bunch of Ray Charles, the next day it's nothing but Red Hot Chili Peppers. The next day it might be Tupac all day.
J. ColeI'm the type of person where, A., I look at things as challenges, I like challenges and, B., I truly believe that you determine your own destiny.
J. ColeI think if I did something in the pop world right now, it would be for Rihanna. I'd love to do something production wise for her.
J. ColeI feel like I'm a New Yorker because I really know the city. I actually tell the drivers where to go - I have this bad habit, I always question the drivers. I do that all the time because I feel like I know the best way, when really it's like, 'Yo, man, shut up. This dude does this every day of his life.'
J. Cole