Quotes About Marketing

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

No, my publisher has always done the marketing.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

Creating great content that educates and informs is always the best marketing strategy.

It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Good marketing speaks to human beings - the way human beings understand and take in information.

Money spent in complying with a regulation cannot be spent again on marketing or product research.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

The gym and the treadmill is a good idea. But the problem is we spend so much effort in marketing messaging, deluding people into thinking if you get on your treadmill or you go to the gym, that's what you need. People who join a gym, the vast majority of them have quit within nine months and almost all of them have quit within two years. So if it's a longevity strategy, does not work.

Business has only two basic functions - marketing and innovation.

Make your marketing so useful people would pay you for it.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Marketing starts even before our books are published.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

Network marketing is the fastest growing business model in the world today.

If I was down to the last dollar of my marketing budget I'd spend it on PR!

Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

Book marketing should be a planned process, an art if you will.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself.

I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

Marketing is the distinguishing, unique function of the business.

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

I'd rather spend money on things that improve the customer experience than on marketing.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

But shouldn't we also quit marketing murder as a game?

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.