Quotes About Brand

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

The fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

Today we are fighting Communism. Okay. If I'd been alive fifty years ago, the brand of Conservatism we have today would have been damn near called Communism and we should have been told to go and fight that. History is moving pretty quickly these days and the heroes and villains keep on changing parts.

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

I built a global brand Mugler, and we did things that inspired so many people. I'm proud to have helped some amazing people express themselves in new ways. What I appreciate most in the world is to have met and befriended incredible geniuses, like David Bowie and Cyd Charisse and Celia Cruz, who was the goddess of salsa. I saw people kneeling on the streets for her. Which they did for me in Japan. That was really embarrassing.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

I am one of the new characters in the brand new series of 'Postman Pat.' It has been a joy to do.

I have one brand I go to, and it's Suit Supply, and it's fantastic. I was spending $3,500-$4000 on a suit, and the suit I'm wearing today was $500. And they last you forever. The shoulders are set in by hand, it's phenomenal.

I have a twelve year old sex doll. Brand new.

I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.

What is most important is that the brand African cinema is going beyond African cinema.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!

I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

Ideally, what you would like to have eventually is such a unique and identifiable brand that when someone says 'Indiana State University,' they know exactly what that means. And that takes a long time coming.

Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.

It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.

I love going on book tours because it's an opportunity to connect with the people that matter most to my brand.

Most of our girls are accustomed to playing several games in a short time frame. As a coach and as a team, you want to play games. Plus, you might see a different brand of softball than you are accustomed to playing, and that can be beneficial as well.

There's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.

You can very often start a new season with a lot more viewers than you had, leaving off the season before. It's a chance to pull the show into a train station, stop the train, and let all these new viewers on, so you can tell a new story. In some ways, a second season is a chance to tell a brand new story that you can wrap up, at the end of it.

Definitely, starting my own brand would be really exciting.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

Your premium brand had better be delivering something special, or it's not going to get the business.

I feel the world is over-saturated with [brand] products, and it isn't about what you're wearing as much as it is about what message you are trying to convey.

Attention to detail is crucial in my roles as a real estate developer and principal of a lifestyle brand. Fine jewelry is especially intricate and requires a very well trained eye.

A brand is a person’s gut feeling about a product, service or organization

I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.

I'll wear no convicts uniform nor meekly serve my time that Britain might brand Irelands fight 800 years of crime.

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

Luxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name.

There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.

It is curious that while one's education is the part of one's life over the conditions of which one has least individual control, the results of it are held to brand one irrevocably.

My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.