Quotes About Brand

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Tim Kaine didn't come across authentic. It wasn't good. And it was - it just really - I think, for short-term benefit, I think the Democrats tarnished the brand, which is an awfully good brand.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.

Today we are fighting Communism. Okay. If I'd been alive fifty years ago, the brand of Conservatism we have today would have been damn near called Communism and we should have been told to go and fight that. History is moving pretty quickly these days and the heroes and villains keep on changing parts.

Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.

Through panel moderations and talks around culture, politics and identity I gradually gained opportunities to write in my own voice and not that of the brand. I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. So through essays and short stories I began exploring some of these things.

We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.

We're doing some very exciting, bold things, pioneering content on mobile and for broadband, ... My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family.

Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

Making clothes that everybody can wear is also something that stimulates me a lot, because I have this edgy, fashion-y part, but I am also totally involved with a brand that is about how people dress, and what they want. And it's a whole other look you can have on the street. It's exciting because it speaks to the other part of my job and what my passion is. A designer wants to make something useful for as many people as possible.

Philosophers get attention only when they appear to be doing something sinister - corrupting the youth, undermining the foundations of civilization, sneering at all we hold dear. The rest of the time everybody assumes that they are hard at work somewhere down in the sub-basement, keeping those foundations in good repair. Nobody much cares what brand of intellectual duct tape is being used.

They can buy whatever brand they want. We will supply the finance.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

The agricultural co-operative movement has been a severe ideological and political struggle from the very beginning. No cooperative can be established without going through such a struggle. Before a brand-new social system can be built on the site of the old, the site must be swept clean. Invariably, remnants of old ideas reflecting the old system remain in people's minds for a long time, and they do not easily give way. After a co-operative is established, it must go through many more struggles before it can be consolidated. Even then, the moment it relaxes its efforts it may collapse.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

A brand should strive to own a word in the mind of the consumer.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa.

I’m excited to join Power 105.1 in New York and The Beat in Miami and expand my brand even further in the coming months.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Times are completely different now. If you're a brand new artist with a record you want to release to the masses, I would suggest you try and get it hot yourself first. This way you can create your own demand so you'll end up having the option of demanding what you want if you do decide to sign with a label. If you don't and you still get on hot on your own, you then have the ability to reap all of your profits.

Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.

In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Honestly, I think it's dumb luck that I'm able to kind of get away doing different types of films in different genres. There's always a tendency to kind of stick with what works, or stick with one particular kind of brand or movie. But so far I've been getting away with it, so I'm going to continue to do that for as long as I can.

There are times when one certain snow condition is great for one particular brand of skis.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.

The debt ceiling at some point has to be raised. I don't think there's anybody that questions the fact that if we ended up getting in a situation where the U.S. government was sending out IOUs like the state of California did at one point, that ends up creating quite a brand problem for our country.

When you're young, and you head out to wonderful, everything is fresh and bright as a brand new penny, but before you get to wonderful you're going to have to pass through all right. And when you get to all right, stop and take a good long look, because that may be as far as you're ever going to go.

It's the behaviour of your company and its people that form your reputation, and your reputation is your brand

He who bears the brand of Cain shall rule the earth.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.

Sometimes the only way you could look at a person, and love them exactly the way you did before is to look at them with Brand New Eyes

Marriage is based on the theory that when a man discovers a brand of beer exactly to his taste, he should at once throw up his job and go to work inthe brewery.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

When she faced the noise, she found the mayor’s wife in a brand-new bathrobe and slippers. On the breast pocket of the robe sat an embroidered swastika. Propaganda even reached the bathroom.