Popular quotes about Brand! Wisdom and inspiration are here! | page 18
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Stephen KingJust build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Meek MillI understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Larry WingetI do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi KleinI like to go on stage with a variety, with some stuff that's been around for a handful of years, some stuff from the last year, some stuff is from last week, and some stuff is brand spanking new. Those are the moments that excite me - when I'm coming up to a brand new bit. The more virgin the snow, the more fun it is to run on.
Brian ReganOver the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
Tommy HilfigerWith the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.
Christie HefnerThe art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip KotlerThe early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.
Andy PartridgeA large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
Fidel CastroDeutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.
John J. LegereTo succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand โDangote,โ which I diligently built in the course of my trading commodities.
Aliko DangoteMy cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.
Anne TylerRedken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.
Crystal RennI've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.
Larry Winget"Why is it that at a bachelor's establishment the servants invariably drink the champagne? I ask merely for information." "I attribute it to the superior quality of the wine, sir. I have often observed that in married households the champagne is rarely of a first-rate brand." "Good Heavens! Is marriage so demoralizing as that?" "I believe it is a very pleasant state, sir. I have had very little experience of it myself up to the present. I have only been married once. That was in consequence of a misunderstanding between myself and a young person."
Oscar WildeMy brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.
Sandra LeeI don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.
Katrina KaifI first met the brand [Didier Dubot] when I went to an event for them on Top of The Standard. It was about three years ago. It was the first time I heard about them and then that's where I met them.
Julia Restoin RoitfeldThe Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
Richard BransonThe Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.
Meir KahaneI know better than most people that a criminal isn't always a thug in a black leather jacket with a big brand on his forehead to warn us away. Criminals sit next to us on the bus. They pack our groceries and cash our paychecks for us and teach our children. They look no different from you or me. And that's why they get away with it.
Jodi PicoultI built a global brand Mugler, and we did things that inspired so many people. I'm proud to have helped some amazing people express themselves in new ways. What I appreciate most in the world is to have met and befriended incredible geniuses, like David Bowie and Cyd Charisse and Celia Cruz, who was the goddess of salsa. I saw people kneeling on the streets for her. Which they did for me in Japan. That was really embarrassing.
Thierry MuglerI'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.
Serena WilliamsThe thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.
Daymond JohnI remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.
Jonathan DemmeA brand new Telemundo poll says that three out of four Hispanics that vote nationwide have a negative opinion of Doanald Trump. They don't like you.
Ted CruzThe all-pervading energy source of existence or Shakti manifests itself as creation. Shakti is the divine mother who gives birth to and nurtures the newborn-whether it is a newborn babies a brand new relationship, a fresh idea, or a magical manifestation. Although Shakti is beyond the boundaries of gender, form or color, we call It Mother because of its mothering and creative qualities.
Deepak ChopraWhat college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.
Theodore BealeIt's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless.
K. M. SoehnleinI do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.
Henrik FiskerA brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth GodinThere are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.
Mark McNairyI've been a brand ambassador for Nigeria since I was age 11. Growing up in the U.K., I've had to defend Nigeria. and when I was 40, I finally woke up and decided to do something, and that's how the talk show came about.
Mo AbuduObviously this all gets tricky/complicated when your writing reveals so much of your private/intimate life, and the nature of writing on the Internet comes with a lot of focus on your "personal brand."
Marie CallowayLike any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.
John TinkerEnsure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringI've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.
Jane FondaThe goal here is to build a brand around social relevance in media (with his Participant Productions company).
Jeffrey SkollSilicon Valley isn't usually where aspiring authors go to kick-start a literary reputation. [...] How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark demonstrating that if you can get the geek grapevine on your side, you don't need Random House.
Daniel SuarezIt's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.
Donatella VersaceIt's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Gary VaynerchukIt [Doral] is 800 acres in the middle of Miami. If you look at the ballroom, that was brand-new ballroom that didn`t exist. And it`s, you know, one of the great places on earth. We had a construction crew here of 1,600 people. We rebuilt the whole place in about 14 months. We did it under budget, although I did increase the scope of the work, because we decided to use the finest marbles.
Donald Trump