Quotes About Marketing

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

Content Marketing is all the Marketing that's left.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

There's a trend in Hollywood at the moment where studio executives are coming from more of a marketing background, and that is challenging. I think one of the problems of marketing executives is that they don't understand how films get made and they're a bit nervous. And that is not the most efficient way to be a studio executive.

No, my publisher has always done the marketing.

Creating great content that educates and informs is always the best marketing strategy.

The future of marketing is leadership

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

Well I think the problem is, is that...what people don't realize is they're gonna get away from the people that they're marketing with now. They're tryna change everything about the format of the NBA, the imaging and everything. This is more about control you know what I'm saying? This has nothing to do with clothing. This is a control issue.

Marketing just got hard.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

Marketing management is now tribal leadership.

The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

I am not as intelligent as Aamir Khan . I am barely managing to be in front of the camera. There are many people who know marketing well and surely Aamir knows much more than I do.

No great marketing decisions have ever been made on qualitative data

While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

Social media is not owned by marketing.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard -it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.

Actually, I majored in marketing and I have a bachelor of science.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.

Hillary does nothing without careful calculation. She knows that politicians - provided they have real power - who bash entire industries tend to raise huge dollars from individuals in those industries. Certain types of politicians are drawn to this marketing technique because they think the 'bashing' also can be held up as proof that they are not being corrupted. This scheme is called 'putting the squeeze on.' Does that phrase remind you of anything?

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.

Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

A network marketing business is the perfect business for people who like helping other people.

I am often asked if Network Marketing is a Pyramid Scheme. My reply is that corporations really are pyramid schemes. A corporation has only one person at the top, generally the CEO, and everyone else below.

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

I never really got into marketing. I went to school for it, but never pursued it once I got out. Instead, I went to Europe for about two months, just traveling around in youth hostels and Eurail trains with my friends.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.