Quotes About Marketing

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

I was always curious why certain marketing worked and some marketing did not.

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

Ninety percent of the success of any product or service is its promotion and marketing.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

I blame al-Jazeera - they are marketing for the Americans!

Creating great content that educates and informs is always the best marketing strategy.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

The word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper – complete coincidence – does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.

Marketing should focus on market creation, not market sharing

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

You can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten.

Make your marketing so useful people would pay you for it.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Just because a man is dressed in a clean white robe does not mean his heart and hands are clean. Any man who neglects his conscience is a dangerous animal. Never judge a man by his image. Images can be bought or produced by any Hollywood producer, marketing team or fleet of stylists. Even kids know how to wear amazing costumes for Halloween. Always judge a man by the coloring of his heart and only his heart. Truth can be found in his record of actions, not intentions.

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

Most of the CEO's who fail think they will find the solution to their problems in Finance, Marketing, Strategic Planning, etc., but they don't look for the solution to their problems inside themselves.

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.

All you need is the best product in the world, the most efficient production in the world and global marketing.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

The thought of the word church and the word marketing in the same sentence makes me sick.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

We are on the cusp of a marketing revolution. And it's being led by YOU.

For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.

Don't blame the marketing department. The buck stops with the chief executive.

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have?

We're on an indie label. We don't have mass marketing behind us, and we don't have big budgets. We do our own thing. We do exactly what we want to do. We produce our own music. We write ourselves. We record ourselves. We mix ourselves. The artwork is done by my brother. That's not selling out. We're doing exactly what we want to do.

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words.

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.