Quotes About Brand

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

Brand inside is more important than brand outside for sustained success.

A brand is a promise. A good brand is a promise kept.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Ksubi' - the Australian jean brand, they're one of my favourite brands of just clothes and stuff, and the Swedish brand 'Acne', but other than that, not at this point in time designing. I wouldn't mind collab'n with those guys though.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

You can expect a record that I put together for you to make you feel good, a record that I put together to make you think, a record to transport you into whatever mood you want to be in. I hope that people associate my name with the brand, and I hope that people associate that brand with excellence. So, you can expect an excellent record.

So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.

One of the criteria by which we measure the worth of public figures is whether or not their brand of bull is in step with the current Zeitgeist.

I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.

[Economists' advice] is something like patent medicine - people know it is largely manufactured by quacks and that a good percentage of the time it won't work, but they continue to buy the brand whose flavor they like.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Making promises and keeping them is a great way to build a brand.

Jeb Bush has to distance himself from what they call the Bush brand. So he keeps saying, 'I am my own man.' But when Governor Chris Christie is out on the campaign trail, he's always saying, 'I'm my own man, plus another guy.'

I want a hairy little Jewish Princess with a brand new nose, who knows where it goes.

My quest to find a great role for myself started long before this film [ "Our Brand Is Crisis"]came around.

For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.

What is most important is that the brand African cinema is going beyond African cinema.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

Possessing a powerful worldwide brand is essential for sustained success.

When I was young, I could bounce back from things like a brand-new rubber ball.

The stronger a brand’s point of view, the greater its voltage.

It's the behaviour of your company and its people that form your reputation, and your reputation is your brand

I created my bags from the notion of developing a well-edited line of fashionable, but not "trendy" handbags. By designing styles that will be as relevant tomorrow as they are today, my brand has established itself as a modern classic.

In designing a lifestyle brand, you have to know more than just designing clothes.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.

Then you have these people in the movie theaters that talk the whole time during the movie. You ever go with somebody like that to a movie but you don't realize until you get there that you're with somebody like that? Brand new movie. First day it's open. You're there together and the entire time they're sitting there: Where's she going? Why'd he do that? Is he mad at her? I don't know, let's watch and find out together shall we? You know who you are. You're denying it right now: I do not do that. Why is she saying that?. What's she gonna say next?

Definitely, starting my own brand would be really exciting.

I have an older sister and my mom would dress us up identically, so in all of our pictures, we're in these giant pink, poufy outfits. I remember when I was four or five, we all went to a theme park and I had to go to the bathroom but couldn't hold it in anymore. Let's just say, I had to buy a brand new outfit! But that moment was the first time I remember ever wearing something different from my sister at an event. It was my breakthrough moment when I decided I was never going to match my sister again!

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather