Popular quotes about Brand! Wisdom and inspiration are here!
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Frances AllenIf a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon MainwaringWhat's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
Al RiesWe do not need to import any foreign economic ideas or any foreign government. We had better stick to the American brand of government, the American brand of equality, and the American brand of wages. America had better stay American
Calvin CoolidgeIf there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
Tony RobbinsYou have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.
Jeff ChapmanEverything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.
Olivier TheyskensThere are so many people that don't spend enough time loving themselves and there are so many people that go through so many difficulties. I wanted to make a brand Treasures Within where people can actually stand up and talk - I've given a platform to other people to voice their opinions. With my brand, I go to different places like youth centres and colleges to promote body confidence. I'm an anti-bullying activist, so I talk about that as well and I like to hold events like this where I'm able to promote such amazing things.
Harnaam KaurWhen you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.
Delphine ArnaultLiving in the now is freedom from all problems connected with time. You ought to remember that sentence, you ought to memorize it, and ought to take it out, you ought to practice it, you ought to apply it. And most of all, you ought to rejoice in it because you have just heard how not to be wretched, miserable you any more but to be a brand new, and forever brand new man or woman.
Vernon HowardWe want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.
Nikki SixxTo succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand โDangote,โ which I diligently built in the course of my trading commodities.
Aliko DangoteI am beyond excited about my partnership with Gap Factory stores because they provide affordable, on-trend, high quality fashion for people of all ages. I have been a fan of the brand ever since I was a kid and have been wearing it ever since. The Gap brand is iconic like apple pie and I am honored to be a party of the family.
George KotsiopoulosWhen a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Simon MainwaringThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingI think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.
Robert ReichChristian ethics is not primarily an individualistic, one-on-one-with-God brand of personal holiness; rather it has to do with living the life of the Spirit in Christian community and in the world.
Gordon FeeAnd then there was my mate who'd just been fitted with a brand new hearing aid. "It's the best in the world", he said. "What type is it?", I asked and he said "ten past twelve".
Billy ConnollyWhen you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
Simon PeggI never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.
Donald TrumpCost does not equal value... and low cost parts decrease brand equity for a very long time.
Tom PetersA brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth GodinWe were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.
Zachary Cole SmithThere were other Anti-Christs among the Nephites, but they were more military leaders than religious innovators... they are all of one breed and brand; so nearly alike that one mind is the author of them, and that a young and underdeveloped, but piously inclined mind. The evidence I sorrowfully submit, points to Joseph Smith as their creator. It is difficult to believe that they are a product of history, that they came upon the scene separated by long periods of time, and among a race which was the ancestral race of the red man of America.
B. H. RobertsEric was incensed, to use a good entry from my word of the day Calender. In fact his eyes were almost throwing sparks he was so angry. "This woman has been mine, and she will be mine" he said in tones so definite I thought about checking my rear end for a brand.
Charlaine HarrisWhen you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers. You must strengthen your manufacturing sector and put it on a level playing field with the world. Any kind of items manufactured globally, like small pens, pencils, notebooks - our manufactured goods need to be on a level playing field. Then let them come. Have a competition.
Narendra ModiPerhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon MainwaringThere are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.
Mark McNairyLike any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.
John TinkerAlthough NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned
John Paul StevensIโve played on literally every brand of US drums out there, and Iโve finally found my home. Iโve been looking for drums like these my whole life. True American hot rod custom kits. From the look and sound to the service and attention, itโs good to now be a part of the SJC family.
Tre CoolInstead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.
Kelly ClarkI want to speak up and tell you that mascara and clothes don't make you cool, neither do name-brand handbags, but being a leader can.
Renee OlsteadBrand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
David F. D'AlessandroEvery advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David OgilvyYour brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton BirdI probably use my chef's knives more than any other tool in the kitchen. I'm not married to a particular brand, because they all work, they all have sharp blades.
Bobby FlayThe iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.
Eric S. RaymondWe do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there, and when their questions are respectfully dealt with, many admit their vulnerability.
Ravi ZachariasMany people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.
Ricky CarmichaelWe paid for this instead of a generation of health insurance, or an alternative energy grid, or a brand-new system of roads and highways. With the $13-plus trillion we are estimated to ultimately spend on the bailouts, we could not only have bought and paid off every single sub-prime mortgage in the country (that would only have cost $1.4 trillion), we could have paid off every remaining mortgage of any kind in this country - and still have had enough money left over to buy a new house for every American who does not already have one.
Matt TaibbiModeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.
Kate Moss