Quotes About Brand

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

A brand is a promise. A good brand is a promise kept.

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

Christian ethics is not primarily an individualistic, one-on-one-with-God brand of personal holiness; rather it has to do with living the life of the Spirit in Christian community and in the world.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

I think when you follow a band, you're following a - and I don't like to use the term 'brand,' but you are following a kind of style, if you like. So I think you have to accept that there will be different people involved from time to time.

I also have a brand-new prescription for gunfire jitters: When the shooting gets loud, proceed to the nearest wooden staircase. Run up and down a few times, making sure to stumble at least once. What with the scratches and the noise of running and falling, you won't even be able to hear the shooting, much less worry about it. Yours truly has put this magic formula to use, with great success!

If you're true to yourself, it doesn't matter where you record your music or where you say you're from. I am an artist from Texas, proud to be from Texas, but I play my own kind of music, my brand of country music.

Sorcery breaks no law of nature because there is no Natural Law, only the spontaneity of natura naturans, the tao. Sorcery violates laws which seek to chain this flow– priests, kings, hierophants, mystics, scientists & shopkeepers all brand the sorcerer enemy for threatening the power of their charade, the tensile strength of their illusory web.

Making clothes that everybody can wear is also something that stimulates me a lot, because I have this edgy, fashion-y part, but I am also totally involved with a brand that is about how people dress, and what they want. And it's a whole other look you can have on the street. It's exciting because it speaks to the other part of my job and what my passion is. A designer wants to make something useful for as many people as possible.

I took on so many things and not everything was the right fit. If you do that, it can kill your brand. A partnership has to be real and authentic.

It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

It's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

I've never been about trying to promote a brand of Squarepusher. I've never been keen on that idea that these are the character traits that I've got to stick with and amplify and keep pushing forward and pushing on the public. I'm really happy to throw it all away and start each record with a blank slate but I concede you've got a point, there are things I can't get rid of, no matter how hard I try.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Sometimes you’re just the sweetest thing. Like Christmas, summer vacation, and a brand-new puppy rolled into one.

Near beliefs are to blame for a new brand of Christianity that is epidemic in our homes and churches-a faith that has little flavor, little light and little influence. When near beliefs are our only source of motivation, tough stands are never taken, feathers are never ruffled, and absolutes are held very loosely.

There are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

Times are completely different now. If you're a brand new artist with a record you want to release to the masses, I would suggest you try and get it hot yourself first. This way you can create your own demand so you'll end up having the option of demanding what you want if you do decide to sign with a label. If you don't and you still get on hot on your own, you then have the ability to reap all of your profits.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.

I don't want to become a brand and I certainly don't want to have a persona.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

Part of the human condition is that we all think that we are uniquely complex while everyone else is somewhat simpler to read. That is not true, of course. We all have our own dreams and hopes and wants and lust and heartaches. We all have our own brand of crazy

Honestly, I think it's dumb luck that I'm able to kind of get away doing different types of films in different genres. There's always a tendency to kind of stick with what works, or stick with one particular kind of brand or movie. But so far I've been getting away with it, so I'm going to continue to do that for as long as I can.

Whether you hear me come out with another album or whether you hear any one of the Clan members, we're always going to involve everybody. When I look at 'Only Built 4 Cuban Linx, Part II,' I look at that as a Wu album. You feel me? Even though it was my brand and my thing that I done, I had my dudes on it.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

We do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there, and when their questions are respectfully dealt with, many admit their vulnerability.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

Sometimes the only way you could look at a person, and love them exactly the way you did before is to look at them with Brand New Eyes