Quotes About Brand

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

I love the sound of a brand-new bottle of coke when you pry the lid off and it starts to fizz. Whenever I hear that sound, I think of roses, and of sitting together with someone you care about and of Romeo and Juliet waking up somewhere and saying to each other, weren't we jerks? And then having all that be over. That's what I think of when I hear the sound of a brand-new bottle of Coke being opened

Living in the now is freedom from all problems connected with time. You ought to remember that sentence, you ought to memorize it, and ought to take it out, you ought to practice it, you ought to apply it. And most of all, you ought to rejoice in it because you have just heard how not to be wretched, miserable you any more but to be a brand new, and forever brand new man or woman.

Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.

Ksubi' - the Australian jean brand, they're one of my favourite brands of just clothes and stuff, and the Swedish brand 'Acne', but other than that, not at this point in time designing. I wouldn't mind collab'n with those guys though.

Redken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

"Why is it that at a bachelor's establishment the servants invariably drink the champagne? I ask merely for information." "I attribute it to the superior quality of the wine, sir. I have often observed that in married households the champagne is rarely of a first-rate brand." "Good Heavens! Is marriage so demoralizing as that?" "I believe it is a very pleasant state, sir. I have had very little experience of it myself up to the present. I have only been married once. That was in consequence of a misunderstanding between myself and a young person."

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

I'm all in favor of getting grants for musicians. Or any other good brand of Scotch.

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

I think when you follow a band, you're following a - and I don't like to use the term 'brand,' but you are following a kind of style, if you like. So I think you have to accept that there will be different people involved from time to time.

Making promises and keeping them is a great way to build a brand.

The Greeks used to use the same stories, the same mythology, time after time, different authors. There was no premium placed upon an original story, and indeed, Shakespeare likewise. A lot of people wrote plays about great kings. They didn't expect a brand-new story. It was what that new author made of the old story. It is probably the same now. We disguise it by inventing what seem to be new stories, but they're basically the same story anyway.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

In general, the Western body has become a global brand.

When I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.

Possessing a powerful worldwide brand is essential for sustained success.

They dislike me, the liberal media dislikes me. I was always the best at what I did, I went to the Wharton School of Finance, did well. I went out, I started in Brooklyn office with my father, I became one of the most successful real estate developers, one of the most successful business people. I created maybe the greatest brand. I then go into, in addition to that, part time, like five percent a week, I open up a television show. The Apprentice on many evenings was the number one show on all of television, a tremendous success.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

What would be a perfect day for me? I'd like to fly the Millennium Falcon to a small café outside of Vienna, and there's a PlayStation 3 or an XBox set up there. The family is there, and there would be brand new Star Wars Lego sets so my seven-year-old and four-year-old would be the happiest people on earth. My wife could get a massage and manicure/pedicure. Oh, and pork is being fed to us all day.

Your brand is what people say about you when you're not in the room

Your culture is your brand.

When you're young, and you head out to wonderful, everything is fresh and bright as a brand new penny, but before you get to wonderful you're going to have to pass through all right. And when you get to all right, stop and take a good long look, because that may be as far as you're ever going to go.

It's the behaviour of your company and its people that form your reputation, and your reputation is your brand

In designing a lifestyle brand, you have to know more than just designing clothes.

We do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there, and when their questions are respectfully dealt with, many admit their vulnerability.

I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.

We paid for this instead of a generation of health insurance, or an alternative energy grid, or a brand-new system of roads and highways. With the $13-plus trillion we are estimated to ultimately spend on the bailouts, we could not only have bought and paid off every single sub-prime mortgage in the country (that would only have cost $1.4 trillion), we could have paid off every remaining mortgage of any kind in this country - and still have had enough money left over to buy a new house for every American who does not already have one.