Popular quotes about Brand! Wisdom and inspiration are here! | page 15
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonI always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
Martha StewartYou've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Frances AllenIt's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
Naomi KleinI don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
Beyonce KnowlesA good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny DeutschIf there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
Tony RobbinsSo what you're saying is, I'm your brand of heroin?" I teased, trying to lighten the mood. He smiled swiftly, seeming to appreciate my effort. "Yes, you are exactly my brand of heroin.
Stephenie MeyerYou know, in the oath that brand-new citizens take, it contains six different references to 'the law.' If it's good enough for us to ask brand-new citizens to affirm their devotion to the law, is it too much to ask that the president do the same?
Trey GowdyThe fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.
Tim GunnBrands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.
Kim GarstDeutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.
John J. LegereWe want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.
Nikki SixxI describe my music as a mix of juices - Tropicana orange juice and a little bit of off-brand pineapple juice. I guess you could call it generic-brand pineapple-wave.
Mike TuckerBrand a man as a thief and no one will ever hire him for honest labor - he will be a hardened robber within weeks. The brand does not reveal a person's nature, it shapes it.
Frances HardingeBrands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Peter YorkBrand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskI understand and respect people who say they want to boycott the Trump brand. I also respect your right to buy his products. But what you miss is that no one in public office, Hilary or Trump should use that platform to profit themselves. In Trump's case there are serious concerns about the conflict of interest in his brand and business ownership. Do we really want a president who had products he can push while working for the American people?
Michelle SingletaryI may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.
Bernard von NotHausOur careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, intrapreneurs -- each with our own unique brand.
Keith FerrazziI preferred my brand of beauty where Norah was more beautiful than any bimbette, and Mom was beautiful whether sized extra-small or extra-large. Where Peony could look at herself in the mirror and murmur, wow, look at me. Just look at me.
Justina ChenThe best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.
Alma GuillermoprietoI may as well do everything as if itโs brand new, and if I start to feel that any of itโs a compromise, then Iโll...Iโll be in Wisconsin.
Robert PlantI don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.
Katrina KaifI always have to have a six pack or twelve pack of Entenmann's doughnuts in my house, no other brand.
Victor CruzStudy the public behavior of top stars and you can detect a keen attentiveness to brand value.
Peter BartFrom working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.
Simon SpurrIโm excited to join Power 105.1 in New York and The Beat in Miami and expand my brand even further in the coming months.
Angie MartinezAny move by Israel to end the conflict with the Palestinians by unilateral moves - such as annexing the West Bank, delinking Gaza and declaring that there be no further diplomatic process - will lead to strong regional and global reactions, as well as intensify efforts at the UN and in civil society to brand Israel as an outlaw state dangerous to regional and world peace and guilty of criminal behavior.
Richard A. FalkHoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.
Donald E. WestlakeThere are times when one certain snow condition is great for one particular brand of skis.
Lindsey VonnEnsure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringMartell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."
Andy GarciaOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingA competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.
Martin LindstromBrooklyn has become a brand, and it represents something, and there is this tension between the old and new world.
Eliza Hittman