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I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.
Eva LongoriaA good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny DeutschI like to go on stage with a variety, with some stuff that's been around for a handful of years, some stuff from the last year, some stuff is from last week, and some stuff is brand spanking new. Those are the moments that excite me - when I'm coming up to a brand new bit. The more virgin the snow, the more fun it is to run on.
Brian ReganBeing branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.
Christopher MeledandriWe are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.
Raf SimonsGreat brand, no resume - no problem. Great resume, no brand? Welcome to position #347 of the stack of five hundred equally great resumes
Michael EllsbergIt's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...
Ellen DeGeneresThe fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.
Tim GunnWe want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.
Nikki SixxTo succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand โDangote,โ which I diligently built in the course of my trading commodities.
Aliko DangoteThere are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.
Sara BareillesBrand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskI don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.
Rachel CuskThink about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark ZuckerbergI know better than most people that a criminal isn't always a thug in a black leather jacket with a big brand on his forehead to warn us away. Criminals sit next to us on the bus. They pack our groceries and cash our paychecks for us and teach our children. They look no different from you or me. And that's why they get away with it.
Jodi PicoultIn fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice SaatchiMany young people don't know what Versace represent. I want to show what makes Versace an iconic brand.
Donatella VersaceStudy the public behavior of top stars and you can detect a keen attentiveness to brand value.
Peter BartBordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
Gary VaynerchukIt is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
David F. D'AlessandroIt's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless.
K. M. SoehnleinThe brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Aaron BelzI do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.
Henrik FiskerWhen I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.
Emma StoneThe best way to look at aging is to see it as an opportunity to leave what didn't work behind and step boldly into a brand new future.
Oprah WinfreyEvery morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift! We have the capacity to live in a way that these twenty-four hours will bring peace, joy, and happiness to ourselves and others.
Nhat HanhI like style. For Dior, I did more of a collaboration shoot, not just a single image - so there was more to it. It's a very prestigious brand. I like their style and feel like their style is mine.
Eva GreenIn TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.
Stephen RootA lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.
Snoop DoggWhether you hear me come out with another album or whether you hear any one of the Clan members, we're always going to involve everybody. When I look at 'Only Built 4 Cuban Linx, Part II,' I look at that as a Wu album. You feel me? Even though it was my brand and my thing that I done, I had my dudes on it.
RaekwonThe debt ceiling at some point has to be raised. I don't think there's anybody that questions the fact that if we ended up getting in a situation where the U.S. government was sending out IOUs like the state of California did at one point, that ends up creating quite a brand problem for our country.
Bob CorkerWith Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.
Simon SpurrOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingIt's the behaviour of your company and its people that form your reputation, and your reputation is your brand
Dave AllenYou can very often start a new season with a lot more viewers than you had, leaving off the season before. It's a chance to pull the show into a train station, stop the train, and let all these new viewers on, so you can tell a new story. In some ways, a second season is a chance to tell a brand new story that you can wrap up, at the end of it.
Tim KringSo yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday!
Abigail Van BurenMarriage is based on the theory that when a man discovers a brand of beer exactly to his taste, he should at once throw up his job and go to work inthe brewery.
George Jean NathanAs an artist you very much want to have control over your dialogue and your image and when you become exposed in a way where other people are manipulating your brand or the public perception of you that's where it can be frustrating. It's when you want to tell everyone to shut the f*** up and say "hear it from me, not from them." That's all.
Halsey