Quotes About Brand

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.

At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.

A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

You can expect a record that I put together for you to make you feel good, a record that I put together to make you think, a record to transport you into whatever mood you want to be in. I hope that people associate my name with the brand, and I hope that people associate that brand with excellence. So, you can expect an excellent record.

I see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.

One of the criteria by which we measure the worth of public figures is whether or not their brand of bull is in step with the current Zeitgeist.

I may as well do everything as if it’s brand new, and if I start to feel that any of it’s a compromise, then I’ll...I’ll be in Wisconsin.

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

But in the right-wing media, they do have a right-wing bias. And they also have an agenda. So their agenda is: we're an adjunct of the Republican Party, and we're going push that agenda every day, and, as you say, brand these stories that help further the right-wing cause.

We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

Make the customer the hero of your brand's story.

A brand new Telemundo poll says that three out of four Hispanics that vote nationwide have a negative opinion of Doanald Trump. They don't like you.

Turn the clock to zero, honey, we're starting up a brand new day.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

What's the worst, is when people clearly haven't researched you. One time an interviewer asked me if I do a lot of plays. I'm like, yeah. Have you Googled me? There's this thing called Google, and you can ask Google that question. Then you could come to me with informed questions that didn't make me feel like I am brand new to the world.

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

There is a very specific, unique brand of rivalry that exists between twins. You're always wondering who the Alpha twin is.

We can be the new brand of self-extincting dinosaurs or we can evolve.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Part of the human condition is that we all think that we are uniquely complex while everyone else is somewhat simpler to read. That is not true, of course. We all have our own dreams and hopes and wants and lust and heartaches. We all have our own brand of crazy

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

There are times when one certain snow condition is great for one particular brand of skis.

Every advertisement is part of the long term investment in the personality of the brand.

I admire people who do things that are interesting to them, who don't have a strategy or a master plan or have a brand - I don't care about any of those things.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand new. They're trying to figure it out. And so if you're a show that they're supporting, they're going to put a tremendous amount of energy behind you. They're open to new ideas, new ways of promoting a show, and I think that feels really exciting, because network TV sort of feels like a formula. They give you a couple of weeks, and if it works, it works, and if it doesn't, you're most likely going to get cancelled.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.

The public want to see people play an exciting brand of cricket.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

Yes, you are exactly my brand of heroin.

As a Mark brand ambassador, I became extremely cognizant of the devastating statistics about dating abuse and partner violence via the mPowerment campaign and knew I wanted to help change those statistics. mPowerment by Mark and the Avon Foundation for Women funded the No More study, which explored dating abuse, partner violence, and sexual assault. I was honored to be part of it and report the results of the survey in a Capitol Hill briefing.

There are for starters, grandeur and silence, pure water and clean air. There is also the gift of distance ... the chance to stand away from relationships and daily ritual ... and the gift of energy. Wilderness infuses us with its own special brand of energy.