Quotes About Brand

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

If you're into the brand and the heritage of the brand, you can always remember where you got your first Fred Perry Shirt, and for me I was nine years old

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

I love the sound of a brand-new bottle of coke when you pry the lid off and it starts to fizz. Whenever I hear that sound, I think of roses, and of sitting together with someone you care about and of Romeo and Juliet waking up somewhere and saying to each other, weren't we jerks? And then having all that be over. That's what I think of when I hear the sound of a brand-new bottle of Coke being opened

I'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.

A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.

There are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

I want a hairy little Jewish Princess with a brand new nose, who knows where it goes.

The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.

If you're true to yourself, it doesn't matter where you record your music or where you say you're from. I am an artist from Texas, proud to be from Texas, but I play my own kind of music, my brand of country music.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Counting stars by candlelight all are dim but one is bright; the spiral light of Venus rising first and shining best, from the northwest corner of a brand-new crescent moon crickets and cicadas sing a rare and different tune.

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.

Your brand is your culture.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.

No one is going to understand your brand better than you.

Instead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

A company may be the de jure owner, but customers are the de facto owers of the brand.

I just want to touch your soul, let me pour into you. Fill you with my joy, and make you feel brand new.

I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

The debt ceiling at some point has to be raised. I don't think there's anybody that questions the fact that if we ended up getting in a situation where the U.S. government was sending out IOUs like the state of California did at one point, that ends up creating quite a brand problem for our country.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.

Most of our girls are accustomed to playing several games in a short time frame. As a coach and as a team, you want to play games. Plus, you might see a different brand of softball than you are accustomed to playing, and that can be beneficial as well.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

The Internet is the ultimate in brand-centered buying.

Work is underway to select the go forward smartphone brand.

Character actors aren't a brand in the same way that high-profile leading men are.