Quotes About Brand

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.

You know, in the oath that brand-new citizens take, it contains six different references to 'the law.' If it's good enough for us to ask brand-new citizens to affirm their devotion to the law, is it too much to ask that the president do the same?

The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

I describe my music as a mix of juices - Tropicana orange juice and a little bit of off-brand pineapple juice. I guess you could call it generic-brand pineapple-wave.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

I may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.

[Economists' advice] is something like patent medicine - people know it is largely manufactured by quacks and that a good percentage of the time it won't work, but they continue to buy the brand whose flavor they like.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

I know better than most people that a criminal isn't always a thug in a black leather jacket with a big brand on his forehead to warn us away. Criminals sit next to us on the bus. They pack our groceries and cash our paychecks for us and teach our children. They look no different from you or me. And that's why they get away with it.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

In the beginning it was just about the business - now it's about the brand.

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

A company has to be like that person who turns his cuffs up a different way, who smokes a certain brand of cigarette, who wears an obscure vintage watch.

A brand new Telemundo poll says that three out of four Hispanics that vote nationwide have a negative opinion of Doanald Trump. They don't like you.

Turn the clock to zero, honey, we're starting up a brand new day.

The all-pervading energy source of existence or Shakti manifests itself as creation. Shakti is the divine mother who gives birth to and nurtures the newborn-whether it is a newborn babies a brand new relationship, a fresh idea, or a magical manifestation. Although Shakti is beyond the boundaries of gender, form or color, we call It Mother because of its mothering and creative qualities.

Your brand is your culture.

When I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

Luckily for me, most of my work is through a brand or client who approaches my agent. Before I began modeling, I never realized how many barriers there were for people with disabilities within the industry. I didn't realize how much prejudice and ignorance existed. That made me even more determined to break down the barriers and to wake up the industry to the fact that beauty shows up in all different shapes, sizes and abilities.

Do you ever wonder what happens to the words that we send Do they bend, do they break from the flight that they take And come back together again with a whole new meaning In a brand new sense, completely unrelated to the one I sent ((Did You Get My Message?))

When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers. You must strengthen your manufacturing sector and put it on a level playing field with the world. Any kind of items manufactured globally, like small pens, pencils, notebooks - our manufactured goods need to be on a level playing field. Then let them come. Have a competition.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

We've all got our own brand of problems. You can be pitiful or powerful. Take your pick.

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

Instead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

Part of the human condition is that we all think that we are uniquely complex while everyone else is somewhat simpler to read. That is not true, of course. We all have our own dreams and hopes and wants and lust and heartaches. We all have our own brand of crazy

"Smoking may cause fetal injury or premature birth." ... I found my brand. Just don't get the ones that say, "Lung Cancer."

Your brand is what people say about you when you're not in the room

The iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.

I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.

I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.