It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
Seth GodinThe myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
Seth GodinWhen you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
Seth GodinGive up control and give it away ... The more you give your idea away, the more your company is going to be worth.
Seth GodinSelling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinThe minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
Seth GodinAnxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.
Seth GodinFitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
Seth GodinIf you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
Seth GodinPerfect can't possibly be the goal, we're left with generous, important and human instead.
Seth GodinThe opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
Seth GodinIf you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
Seth GodinArt is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
Seth Godin