Seth Godin Quotes

The question is not Will you succeed? but rather, Will you matter?

Successful people are successful for one simple reason: they think about failure differently.

How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.

Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Soon is not as good as now.

The future of marketing is leadership

If you don't get it built, the work doesn't matter.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.

The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.

Becoming a superstar takes about 10,000 hours of hard work.

Say what you believe and see who follows.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.

Skepticism doesn't help you hear.

Don't waste time looking for a better pencil: learn to write better.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

There's no shortage of great ideas. There's a shortage of execution.

If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.

'Good enough' stopped being good enough a long time ago. so why not be great?

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Making promises and keeping them is a great way to build a brand.

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

If not enough people doubt you, you're not making a difference.

Ideas in secret die. They need light and air or they starve to death.

Speak up. Not just tomorrow, but every day.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

The big win is when you refuse to settle for average or mediocre.

Competition and the market are like water, they go where they want

Content marketing is the only marketing left

The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Products that are remarkable get talked about.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.