Quotes About Brand

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

So what you're saying is, I'm your brand of heroin?" I teased, trying to lighten the mood. He smiled swiftly, seeming to appreciate my effort. "Yes, you are exactly my brand of heroin.

With the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

You can expect a record that I put together for you to make you feel good, a record that I put together to make you think, a record to transport you into whatever mood you want to be in. I hope that people associate my name with the brand, and I hope that people associate that brand with excellence. So, you can expect an excellent record.

Today we are fighting Communism. Okay. If I'd been alive fifty years ago, the brand of Conservatism we have today would have been damn near called Communism and we should have been told to go and fight that. History is moving pretty quickly these days and the heroes and villains keep on changing parts.

I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.

The Greeks used to use the same stories, the same mythology, time after time, different authors. There was no premium placed upon an original story, and indeed, Shakespeare likewise. A lot of people wrote plays about great kings. They didn't expect a brand-new story. It was what that new author made of the old story. It is probably the same now. We disguise it by inventing what seem to be new stories, but they're basically the same story anyway.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

My quest to find a great role for myself started long before this film [ "Our Brand Is Crisis"]came around.

Success is the brand on the brow of the man who aimed too low.

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.

If I were to have my own brand of guitars, they would have to be industructable.

Every morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift! We have the capacity to live in a way that these twenty-four hours will bring peace, joy, and happiness to ourselves and others.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.

Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Organizations aren't loyal; they can't be. They have to be nimble, they have to change. That means everybody in every organization will have one eye on his or her own brand, and the other eye on the organization of which he or she is a part. And the first loyalty - self-loyalty - is becoming more and more dominant, simply as a survival strategy. I'm in no way blaming anyone here; this is just simply a fact of life.

Silicon Valley isn't usually where aspiring authors go to kick-start a literary reputation. [...] How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark demonstrating that if you can get the geek grapevine on your side, you don't need Random House.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

With Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.

"Filipino" is the Spanish side of our history. The islands were named after King Felipe, so we became known as Filipinos. It's a brand, it's a name. But we're Malays. Before colonizers came to our shores, we were Malays. My praxis is about being Malay - the struggle of the Malays before we became Filipinos.

Every ad is an investment in the long-term image of a brand.

I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

When she faced the noise, she found the mayor’s wife in a brand-new bathrobe and slippers. On the breast pocket of the robe sat an embroidered swastika. Propaganda even reached the bathroom.

I'm glad to be part of that brand and be a part of something that Hugh Hefner did. And it's a sisterhood - all the girls are sisters. You go there and it's a big old family. Once you're a Playmate you're a Playmate for life.

I would like to expand my brand to include destinations in Vegas and also become an entertainment news correspondent.

When your alarm goes off and you jump out of bed, what is the nature of the mind in that moment? Are you already like, "oh my God," your calendar pops into your mind and you're driven already, or can you take a moment and just lie in bed and just feel your body breathing. And remember, "oh yeah, brand new day and I'm still alive." So, I get out of bed with awareness, brush my teeth with awareness. When you're in the shower next time check and see if you're in the shower.

Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.

Retirement: a brand new beginning! How wonderful!

I'll wear no convicts uniform nor meekly serve my time that Britain might brand Irelands fight 800 years of crime.

This amazing breakthrough full-length revolutionary audio uses a powerful new combination of a subliminal hypnotic induction AND beautiful original music (created with a really cool ancient musical instrument) AND brand-new subliminal clearing commands ALL designed to begin to clear your unconscious blocks of anything and everything in the way of your attracting what you really want – and this incredible one-hour audio does it without any effort at all on your part!

Luxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name.

If Pat Toomey of Pennsylvania wins, for instance, it will tell Republicans that their own brand hasn't been hurt too badly by [Donald] Trump's negatives.

Nobody ever asked me to do anything. Nobody knew what to do. When comics were brand new, nobody knew what kind of comics to make. So you were mostly on your own.

Everything all right, Gwyneth?” asked Gideon, raising one eyebrow. “You look nervous. Would you like a cigarette to calm your nerves? What was your favorite brand, did you say? Marlboros?” I could only stare at him speechlessly. “Leave her alone,” said Xemerius. “Can’t you see she’s unhappy in love, bonehead? All because of you! What are you doing here, anyway?