Quotes About Brand

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

Brand perception is a brand’s reality

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

I do find it a bit disconcerting when your name becomes a brand.

A great brand starts with a hero product.

The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.

I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.

Make the customer the hero of your brand's story.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

We're still just the world's premium brand of ape.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.

I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!

When I was young, I could bounce back from things like a brand-new rubber ball.

Honestly, I think it's dumb luck that I'm able to kind of get away doing different types of films in different genres. There's always a tendency to kind of stick with what works, or stick with one particular kind of brand or movie. But so far I've been getting away with it, so I'm going to continue to do that for as long as I can.

Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."

Ideally, what you would like to have eventually is such a unique and identifiable brand that when someone says 'Indiana State University,' they know exactly what that means. And that takes a long time coming.

Your brand is what people say about you when you're not in the room

It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

I created my bags from the notion of developing a well-edited line of fashionable, but not "trendy" handbags. By designing styles that will be as relevant tomorrow as they are today, my brand has established itself as a modern classic.

Brooklyn has become a brand, and it represents something, and there is this tension between the old and new world.

I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

Every ad is an investment in the long-term image of a brand.

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

So yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday!

Was it the same light that enchanted the first photographers? It is the same, and it is still brand new - it is something that never wears out.

The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.

CNN is a more diverse brand. It's spread out over more products over there.

I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.