Quotes About Brand

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

I think what I do in my acting world and what I do in my standup world is bring up a brand that I want to bring across. Once you figure out your brand and what you do, it's kind of easy at that. You end up getting your audience.

I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Brand inside is more important than brand outside for sustained success.

There are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Redken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

I may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

I preferred my brand of beauty where Norah was more beautiful than any bimbette, and Mom was beautiful whether sized extra-small or extra-large. Where Peony could look at herself in the mirror and murmur, wow, look at me. Just look at me.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

Making promises and keeping them is a great way to build a brand.

Being a great company is the new brand.

Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

If you're true to yourself, it doesn't matter where you record your music or where you say you're from. I am an artist from Texas, proud to be from Texas, but I play my own kind of music, my brand of country music.

I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Success is the brand on the brow of the man who aimed too low.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Turn the clock to zero, honey, we're starting up a brand new day.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

There are too many brands. You can start your own brand from your bedroom. It's a good thing and a bad thing.

In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.

Time is the only luxury. It's the only thing you can't get back. If you lose your luggage - I'm not gonna say the obvious brand of luggage that I'd normally say because I've got a meeting with them soon - if you lose your expensive luggage at the airport, you can get that back. You can't get the time back.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.

The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand new. They're trying to figure it out. And so if you're a show that they're supporting, they're going to put a tremendous amount of energy behind you. They're open to new ideas, new ways of promoting a show, and I think that feels really exciting, because network TV sort of feels like a formula. They give you a couple of weeks, and if it works, it works, and if it doesn't, you're most likely going to get cancelled.

Every ad is an investment in the long-term image of a brand.

As the most romantic day of the year approaches, and as a brand that is uniquely male, we wanted to find out how men really feel about Valentines Day, and how they want to celebrate it. The Johnnie Walker Blue Label Luxury Survey tells us what gifts men really want versus what gifts women think men want for Valentine's Day - and the reality is that we're not as far apart as we like to think.

I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.

When she faced the noise, she found the mayor’s wife in a brand-new bathrobe and slippers. On the breast pocket of the robe sat an embroidered swastika. Propaganda even reached the bathroom.

Bryce Zabel and I went down the road of revising the Kennedy historical record together on the NBC seriesDark Skies. This time instead of giving new meaning to the established JFK chronology, hes created a brand new one altogether.Surrounded by Enemiesis an exhilarating ride, full of twists and turns that never were, but surely could have been.

Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.

There are a million really good cigars, you gotta really float around cigars. It's not like being locked into a brand of cigarettes; at least to me it's not.

Theirs [the Beatles] is a happy, cocky, belligerently resourceless brand of harmonic primitivism... In the Liverpudlian repertoire, the indulged amateurishness of the musical material, though closely rivaled by the indifference of the performing style, is actually surpassed only by the ineptitude of the studio production method. (Strawberry Fields suggests a chance encounter at a mountain wedding between Claudio Monteverdi and a jug band.)

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Miss: A title with which we brand unmarried women to indicate that they are in the market. Miss, Misses (Mrs.) and Mister (Mr.) are the three most distinctly disagreeable words in the language, in sound and sense.

If you add the value, you will become the brand. Find a way to add more value than anyone else does

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.