Quotes About Brand

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

Brand inside is more important than brand outside for sustained success.

The fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.

Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.

A brand is a promise. A good brand is a promise kept.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

There are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.

When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't even hit the top 10 yet. They go, "Do you think you could do something that people know, because we want you to do a second song, but not two originals, because we don't want to lose the audience, just in case."

I may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.

If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!

Making promises and keeping them is a great way to build a brand.

Make the customer the hero of your brand's story.

I remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

A brand should strive to own a word in the mind of the consumer.

I've tried and failed a lot. But I've also tried to be really clear about my brand. It is who I am. I'm a mum, I'm a wife, I'm 44 and from the Midwest.

The first theatre I ever found was in the backyard of a new suburban community in the foothills of the Poconos. My dad was a young FBI agent at his first or second posting - we're all from New York. He was posted in Scranton, Pennsylvania and he put the family in a brand new red-brick apartment. It was in a C-shape and behind it was a small hill that led up to the woods. There was a white-washed brick wall that was a perfect theatre! There were windows and all the ladies behind the windows in their apartments. I would go out there after lunch every day and sing opera.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.

In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!

I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

Time is the only luxury. It's the only thing you can't get back. If you lose your luggage - I'm not gonna say the obvious brand of luggage that I'd normally say because I've got a meeting with them soon - if you lose your expensive luggage at the airport, you can get that back. You can't get the time back.

Organizations aren't loyal; they can't be. They have to be nimble, they have to change. That means everybody in every organization will have one eye on his or her own brand, and the other eye on the organization of which he or she is a part. And the first loyalty - self-loyalty - is becoming more and more dominant, simply as a survival strategy. I'm in no way blaming anyone here; this is just simply a fact of life.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

A clothing line is definitely something I've always wanted to do. I've done fashion shows and clothes for women that are plus sized. It's something that's very personal to me. I battle everyday like every full figured woman. My reason for moving to Los Angeles was to brand out.

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

Yes, you are exactly my brand of heroin.

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

Work is underway to select the go forward smartphone brand.

As an artist you very much want to have control over your dialogue and your image and when you become exposed in a way where other people are manipulating your brand or the public perception of you that's where it can be frustrating. It's when you want to tell everyone to shut the f*** up and say "hear it from me, not from them." That's all.

I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.

I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to go get a whole brand-new set of sheets.

I think that the Kehinde Wiley brand is something that I'm working towards expanding and to inclusion.

Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.

Our military has been so badly depleted. Who would think the United States is raiding plane graveyards to pick up parts and equipment? That means they're being held together by a shoestring. Other countries have brand-new stuff they have bought from us. It's insane.