Quotes About Brand

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Brand is much more than a name or a logo. Brand is everything and everything is brand

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

So what you're saying is, I'm your brand of heroin?" I teased, trying to lighten the mood. He smiled swiftly, seeming to appreciate my effort. "Yes, you are exactly my brand of heroin.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

Brand inside is more important than brand outside for sustained success.

I'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

The fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.

A brand is a promise. A good brand is a promise kept.

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.

There are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.

So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.

I preferred my brand of beauty where Norah was more beautiful than any bimbette, and Mom was beautiful whether sized extra-small or extra-large. Where Peony could look at herself in the mirror and murmur, wow, look at me. Just look at me.

Jeb Bush has to distance himself from what they call the Bush brand. So he keeps saying, 'I am my own man.' But when Governor Chris Christie is out on the campaign trail, he's always saying, 'I'm my own man, plus another guy.'

The Greeks used to use the same stories, the same mythology, time after time, different authors. There was no premium placed upon an original story, and indeed, Shakespeare likewise. A lot of people wrote plays about great kings. They didn't expect a brand-new story. It was what that new author made of the old story. It is probably the same now. We disguise it by inventing what seem to be new stories, but they're basically the same story anyway.

I built a global brand Mugler, and we did things that inspired so many people. I'm proud to have helped some amazing people express themselves in new ways. What I appreciate most in the world is to have met and befriended incredible geniuses, like David Bowie and Cyd Charisse and Celia Cruz, who was the goddess of salsa. I saw people kneeling on the streets for her. Which they did for me in Japan. That was really embarrassing.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

Learn as many mistakes and what not to do while your business or product is small. Don’t be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

I remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.

In general, the Western body has become a global brand.

Counting stars by candlelight all are dim but one is bright; the spiral light of Venus rising first and shining best, from the northwest corner of a brand-new crescent moon crickets and cicadas sing a rare and different tune.

The agricultural co-operative movement has been a severe ideological and political struggle from the very beginning. No cooperative can be established without going through such a struggle. Before a brand-new social system can be built on the site of the old, the site must be swept clean. Invariably, remnants of old ideas reflecting the old system remain in people's minds for a long time, and they do not easily give way. After a co-operative is established, it must go through many more struggles before it can be consolidated. Even then, the moment it relaxes its efforts it may collapse.

I've tried and failed a lot. But I've also tried to be really clear about my brand. It is who I am. I'm a mum, I'm a wife, I'm 44 and from the Midwest.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

What's the worst, is when people clearly haven't researched you. One time an interviewer asked me if I do a lot of plays. I'm like, yeah. Have you Googled me? There's this thing called Google, and you can ask Google that question. Then you could come to me with informed questions that didn't make me feel like I am brand new to the world.

I often take a brand-new suit or hat and throw it up against the wall a few times to get that stiff, square newness out of it.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Time is the only luxury. It's the only thing you can't get back. If you lose your luggage - I'm not gonna say the obvious brand of luggage that I'd normally say because I've got a meeting with them soon - if you lose your expensive luggage at the airport, you can get that back. You can't get the time back.

When I was young, I could bounce back from things like a brand-new rubber ball.

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.

Honestly, I think it's dumb luck that I'm able to kind of get away doing different types of films in different genres. There's always a tendency to kind of stick with what works, or stick with one particular kind of brand or movie. But so far I've been getting away with it, so I'm going to continue to do that for as long as I can.

I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

The iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.

I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.