Quotes About Brand

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

With the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.

It's easier to love a brand when the brand loves you back.

Brand perception is a brand’s reality

I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.

When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.

Within every brand is a product, but not every product is a brand.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

Our careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, intrapreneurs -- each with our own unique brand.

[Economists' advice] is something like patent medicine - people know it is largely manufactured by quacks and that a good percentage of the time it won't work, but they continue to buy the brand whose flavor they like.

If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!

I also have a brand-new prescription for gunfire jitters: When the shooting gets loud, proceed to the nearest wooden staircase. Run up and down a few times, making sure to stumble at least once. What with the scratches and the noise of running and falling, you won't even be able to hear the shooting, much less worry about it. Yours truly has put this magic formula to use, with great success!

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

Your brand is your culture.

When I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa.

Sometimes you’re just the sweetest thing. Like Christmas, summer vacation, and a brand-new puppy rolled into one.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

You want to kill me, don't you? And here I thought you and your friends were so righteous. You are just as capable of evil as anyone. Perhaps more so. Yet you believe your brand of evil is justified, so long as it serves your own misguided purposes." --Saint Dane

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

The fire you rubbed left its brand on the most vulnerable, most vicious and tender point of my body. Now I have to pay for your rasping the red rash too strongly, too soon, as charred wood has to pay for burning. When I remain without your caresses, I lose all control of my nerves, nothing exists any more than the ecstasy of friction, the abiding effect of your sting, of your delicious poison.

I'm not the worlds biggest remake guy, meaning finding titles and saying, "Hey it's got some brand awareness, let's just make a movie."

In designing a lifestyle brand, you have to know more than just designing clothes.

He who bears the brand of Cain shall rule the earth.

The most annoying person on the BBC is Russell Brand, I've actually been close up to that boy. He smells like when you mix garlic with coffee and alcohol. I'm just saying when you get close to him, he could do with a bit of Sure For Men, he stinks.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.

Most of life is so dull it is not worth discussing, and it is dull at all ages. When we change our brand of cigarette, move to a new neighborhood, subscribe to a different newspaper, fall in and out of love, we are protesting in ways both frivolous and deep against the not to be diluted dullness of day-to-day living.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

Heltah Skeltah-meets-Portishead would be like the Brand New Heavies Hip Hop album, something like that. That's dope, word.

Sometimes the only way you could look at a person, and love them exactly the way you did before is to look at them with Brand New Eyes

I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.

Hindu fundamentalism is a contradiction in terms, since Hinduism is a religion without fundamentals; there is no such thing as a Hindu heresy. How dare a bunch of goondas shrink the soaring majesty of the Vedas and the Upanishads to the petty bigotry of their brand of identity politics?

When she faced the noise, she found the mayor’s wife in a brand-new bathrobe and slippers. On the breast pocket of the robe sat an embroidered swastika. Propaganda even reached the bathroom.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

Hermès and my own brand share the same philosophy, the same vision of women, but the two aren't identical.

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.