Quotes About Brand

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Brand is much more than a name or a logo. Brand is everything and everything is brand

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

If you're into the brand and the heritage of the brand, you can always remember where you got your first Fred Perry Shirt, and for me I was nine years old

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

It's easier to love a brand when the brand loves you back.

To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.

So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.

Within every brand is a product, but not every product is a brand.

I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.

I may as well do everything as if it’s brand new, and if I start to feel that any of it’s a compromise, then I’ll...I’ll be in Wisconsin.

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

I do find it a bit disconcerting when your name becomes a brand.

Through panel moderations and talks around culture, politics and identity I gradually gained opportunities to write in my own voice and not that of the brand. I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. So through essays and short stories I began exploring some of these things.

I always have to have a six pack or twelve pack of Entenmann's doughnuts in my house, no other brand.

The central problem of brand-building is getting a complex organization to execute a simple idea.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.

If I were to have my own brand of guitars, they would have to be industructable.

What's the worst, is when people clearly haven't researched you. One time an interviewer asked me if I do a lot of plays. I'm like, yeah. Have you Googled me? There's this thing called Google, and you can ask Google that question. Then you could come to me with informed questions that didn't make me feel like I am brand new to the world.

Do you ever wonder what happens to the words that we send Do they bend, do they break from the flight that they take And come back together again with a whole new meaning In a brand new sense, completely unrelated to the one I sent ((Did You Get My Message?))

Sometimes you’re just the sweetest thing. Like Christmas, summer vacation, and a brand-new puppy rolled into one.

I have a twelve year old sex doll. Brand new.

I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

Silicon Valley isn't usually where aspiring authors go to kick-start a literary reputation. [...] How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark demonstrating that if you can get the geek grapevine on your side, you don't need Random House.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

Most of life is so dull it is not worth discussing, and it is dull at all ages. When we change our brand of cigarette, move to a new neighborhood, subscribe to a different newspaper, fall in and out of love, we are protesting in ways both frivolous and deep against the not to be diluted dullness of day-to-day living.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.

'What is the Unpardonable Sin' asked the lime-burner 'It is a sin that grew within my own breast', replied Ethan Brand 'The sin of an intellect that triumphed over the sense of brotherhood with man and reverence for God'.

English history consists largely of royal people getting their heads chopped off...Needless to say, this brand of history was a hit with our son.

One in a while, you discover a presidential candidate who has the potential to change the political conversation, to elevate key issues in voters' minds, and disrupt and transform a tired Republican brand. Once in a lifetime, maybe, you will have an opportunity to support a transformative candidate who can do all of these things, and win.

The class focuses intensely on making people more comfortable with doing a wider range of things - such as networking, self-promotion, building their own personal brand, cleverly acquiring resources, getting known - that they may have been less comfortable with before.

You can very often start a new season with a lot more viewers than you had, leaving off the season before. It's a chance to pull the show into a train station, stop the train, and let all these new viewers on, so you can tell a new story. In some ways, a second season is a chance to tell a brand new story that you can wrap up, at the end of it.

We're being sold a brand new idea of patriotism. It never occurred to me that patriotism had to be advertised. Patriotism is something you deeply felt. You didn't have to wear it on your lapel or show it in your window or on a bumper sticker. That kind of patriotism does not appeal to me at all.

I always say, thank god I have this job or I don't know what I'd be doing. It'd be sad. I've always felt like I have been trying to brand a world for a quite a long time. You know what though, I feel no different. I feel like I'm doing the exact same thing I did in high school. Only I have more people helping me out now. And we have to take it all the way.