Quotes About Brand

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.

Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.

I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

It's easier to love a brand when the brand loves you back.

Brand perception is a brand’s reality

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

The fact that Trump's refused to divest from his labyrinth of business holdings, the fact that he's continuing to profit from his brand and indeed create all kinds of new opportunities to profit off the presidency is outrageous. The flip side is that he's left out a lot of levers through which to pressure him. You know, the reason you want a president to divest from his business holdings is that foreign governments can try to exert pressure on him by becoming customers of these hotels and inflating the value of how much they're willing to pay for a Trump brand.

Our careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, intrapreneurs -- each with our own unique brand.

The best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.

Every day is a brand-new, completely crazy fantasy-adventure, where I'm either kicking ass or kicking balls. It's all part of the job. All of that is really fun for everyone. It plays like a comic book superhero.

I built a global brand Mugler, and we did things that inspired so many people. I'm proud to have helped some amazing people express themselves in new ways. What I appreciate most in the world is to have met and befriended incredible geniuses, like David Bowie and Cyd Charisse and Celia Cruz, who was the goddess of salsa. I saw people kneeling on the streets for her. Which they did for me in Japan. That was really embarrassing.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

A company has to be like that person who turns his cuffs up a different way, who smokes a certain brand of cigarette, who wears an obscure vintage watch.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

LazyTown' is not a TV property, but a lifestyle brand for children.

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

I've never been about trying to promote a brand of Squarepusher. I've never been keen on that idea that these are the character traits that I've got to stick with and amplify and keep pushing forward and pushing on the public. I'm really happy to throw it all away and start each record with a blank slate but I concede you've got a point, there are things I can't get rid of, no matter how hard I try.

There were other Anti-Christs among the Nephites, but they were more military leaders than religious innovators... they are all of one breed and brand; so nearly alike that one mind is the author of them, and that a young and underdeveloped, but piously inclined mind. The evidence I sorrowfully submit, points to Joseph Smith as their creator. It is difficult to believe that they are a product of history, that they came upon the scene separated by long periods of time, and among a race which was the ancestral race of the red man of America.

Eric was incensed, to use a good entry from my word of the day Calender. In fact his eyes were almost throwing sparks he was so angry. "This woman has been mine, and she will be mine" he said in tones so definite I thought about checking my rear end for a brand.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.

Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.

I don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?

Organizations aren't loyal; they can't be. They have to be nimble, they have to change. That means everybody in every organization will have one eye on his or her own brand, and the other eye on the organization of which he or she is a part. And the first loyalty - self-loyalty - is becoming more and more dominant, simply as a survival strategy. I'm in no way blaming anyone here; this is just simply a fact of life.

Stand-up comedy is mine: it's my entity; it's my brand; I own it. I do it when I want to do it.

The stronger a brand’s point of view, the greater its voltage.

I admire people who do things that are interesting to them, who don't have a strategy or a master plan or have a brand - I don't care about any of those things.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

Every morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift!

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand new. They're trying to figure it out. And so if you're a show that they're supporting, they're going to put a tremendous amount of energy behind you. They're open to new ideas, new ways of promoting a show, and I think that feels really exciting, because network TV sort of feels like a formula. They give you a couple of weeks, and if it works, it works, and if it doesn't, you're most likely going to get cancelled.

I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

A clothing line is definitely something I've always wanted to do. I've done fashion shows and clothes for women that are plus sized. It's something that's very personal to me. I battle everyday like every full figured woman. My reason for moving to Los Angeles was to brand out.