To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SkinnerDoes a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
B. F. SkinnerExcept when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
B. F. SkinnerIn a world of complete economic equality, you get and keep the affections you deserve. You can't buy love with gifts or favors, you can't hold love by raising an inadequate child, and you can't be secure in love by serving as a good scrub woman or a good provider.
B. F. SkinnerSociety already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.
B. F. SkinnerEach of us has interests which conflict the interests of everybody else... 'everybody else' we call 'society'. It's a powerful opponent and it always wins. Oh, here and there an individual prevails for a while and gets what he wants. Sometimes he storms the culture of a society and changes it to his own advantage. But society wins in the long run, for it has the advantage of numbers and of age.
B. F. SkinnerScience, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
B. F. SkinnerA person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SkinnerAny single historical event is too complex to be adequately known by anyone. It transcends all the intellectual capacities of men. Our practice is to wait until a sufficient number of details have been forgotten. Of course things seem simpler then! Our memories work that way; we retain the facts which are easiest to think about.
B. F. SkinnerThe evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.
B. F. SkinnerThe strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
B. F. SkinnerA disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SkinnerIndeed one of the ultimate advantages of an education is simply coming to the end of it.
B. F. SkinnerGoing out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.
B. F. SkinnerIt has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life.
B. F. SkinnerIf the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
B. F. SkinnerNo theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.
B. F. SkinnerA scientist may not be sure of the answer, but he's often sure he can find one. And that's a condition which is clearly not enjoyed by philosophy.
B. F. SkinnerUnable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
B. F. SkinnerFame is also won at the expense of others. Even the well-deserved honors of the scientist or man of learning are unfair to many persons of equal achievements who get none. When one man gets a place in the sun, the others are put in a denser shade. From the point of view of the whole group there's no gain whatsoever, and perhaps a loss.
B. F. SkinnerThe simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of "winning friends.
B. F. SkinnerIn the world at large we seldom vote for a principle or a given state of affairs. We vote for a man who pretends to believe in that principle or promises to achieve that state. We don't want a man, we want a condition of peace and plenty-- or, it may be, war and want-- but we must vote for a man.
B. F. SkinnerI will be dead in a few months. But it hasn't given me the slightest anxiety or worry. I always knew I was going to die.
B. F. SkinnerMany social practices essential to the welfare of the species involve the control of one person by another, and no one can suppress them who has any concern for human achievements
B. F. SkinnerA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SkinnerWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SkinnerThe majority of people don't want to plan. They want to be free of the responsibility of planning. What they ask for is merely some assurance that they will be decently provided for. The rest is a day-to-day enjoyment of life. That's the explanation for your Father Divines; people naturally flock to anyone they can trust for the necessities of life... They are the backbone of a community--solid, trust-worthy, essential.
B. F. SkinnerAt this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SkinnerOvercrowding can be corrected only by inducing people not to crowd, and the environment will continue to deteriorate until polluting practices are abandoned.
B. F. SkinnerI did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
B. F. SkinnerTeachers must learn how to teach ... they need only to be taught more effective ways of teaching.
B. F. SkinnerThe world's a poor standard. any society which is free of hunger and violence looks bright against that background.
B. F. SkinnerWas putting a man on the moon actually easier than improving education in our public schools?
B. F. SkinnerI've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!
B. F. SkinnerWe shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
B. F. Skinner