Ray Kroc Quotes

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

Are you green and growing or ripe and rotting?

Luck is a dividend of sweat. The more you sweat, the luckier you get.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

The quality of a leader is reflected in the standards they set for themselves.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

You're only as good as the people you hire.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

Luck is a dividend of sweat.

In business for yourself, but not by yourself.

There's a lot more future in hamburgers than in baseball.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.

If you believe in it, and you believe in it hard, it is impossible to fail.

In my experience, good executives don't make mistakes.

We have an obligation to give something back to the community that gives so much to us.

The first dollar is the most you will get if you don't love what you are doing.

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.

I put the hamburger on the assembly line.