Quotes About Advertising

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Keep advertising and advertising will keep you.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I am a bohemian person. I don't speak German, and I live in a foreign country where all the signs are in German. I did that deliberately. I'm like a ghost. Look at how much media and advertising you're subjected to, this mindless chatter of advertising. I just block it out so effortlessly because it's all a foreign language to me. It's really a good thing for my head, living in Berlin.

You aren’t advertising to a standing army; you are advertising to a moving parade.

The biggest mistake young designers make is that they try to make their advertising look like advertising

Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.

No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.

All media owners want to attract advertising revenue. Google is no different.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.

Everything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.

I've been saying for years that page view-based advertising is a corrupting force.

The essence of good advertising is not to inspire hope, but to create greed.

They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

It's hard for these athletes to stay healthy. They are constantly being bombarded with unhealthy advertising. Peer pressure can override the body's demand for health. Being healthy goes beyond 'not being sick' (where all lab reports indicate health), to feeling optimistic, energetic, strong and happy with their bodies. Teaching them to take charge of their bodies is a job of coaching. Help them gain discipline in conditioning, nutrition and attitude/emotional control.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

If advertising encourages people to live beyond their means, so does matrimony.

Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

I went out to some advertising agencies and asked if I could do anything.

The good thing about being in advertising was a lot of the skills cross over: you have to be accountable for your jokes; you have to tell a story quickly. It's the most expensive filmmaking foot-for-foot in the world, so it does teach you how to use all of the machines and how to think of things in terms of the physical process of capturing the images. And you have to sell your work. You have to walk into whatever it is and stand up in the middle of a conference room with a storyboard in your hand and make people laugh.

I went through six years of battles on health care because I didn't have $100 million worth of advertising saying how it would never work.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

Advertising is the price you pay for unremakable thinking.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.

Advertising ministers to the spiritual side of trade.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.