Quotes About Advertising

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

We live in a world ruled by fictions of every kind - mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel.

Sales may lead to advertising as much as advertising leads to sales.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

The biggest mistake young designers make is that they try to make their advertising look like advertising

Give them quality. That's the best kind of advertising.

Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.

The essence of good advertising is not to inspire hope, but to create greed.

The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

Advertising works most effectively when it's in line with what people are already trying to do.

Social media reaches farther than we can physically reach with advertising.

In my opinion, fun is what makes advertising successful.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

I was so lucky. I was very broke and I was taking classes at Lee Strasberg's Institute and I saw a 3 X 5 index card on the bulletin board advertising for college-aged girls for a film. That was Animal House.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

I saw a subliminal advertising executive, but only for a second.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Because of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media.

Because I'm in advertising, not electricity!

[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

As a profession advertising is young; as a force it is as old as the world.

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Tragedy was foresworn, in ritual denial of the ripe knowledge that we are drawing away from one another, that we share only one thing, share the fear of belonging to another, or to others, or to God; love or money, tender equated in advertising and the world, where only money is currency, and under dead trees and brittle ornaments prehensile hands exchange forgeries of what the heart dare not surrender.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.

It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.

Ninety-nine percent of advertising doesn't sell much of anything.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

The point of advertising is to destroy markets.

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

Consider the way of the scientists rather than the way of an advertising agent for a new soap.

If science exterminates a disease which has been working for God, it is God that gets the credit and all the pulpits break into grateful advertising-raptures and call attention to how good he is. Yes, he has done it. Perhaps he waited a thousand years before doing it. They forget to say that he is the slowest mover in the universe, that his Eye That Never Sleeps, might as well, since it takes a century to see what any other eye can see in a week.