Popular quotes about Advertising! Wisdom and inspiration are here!
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
David OgilvyThe effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael SchudsonOf course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
Richard BransonI think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Eric SchmidtTrends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
Eric AltermanI have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once
David Ogilvythink there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Astra TaylorIf you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David OgilvyOne of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.
Edward R. MurrowNews is what somebody somewhere wants to suppress; all the rest is advertising.
Alfred Harmsworth, 1st Viscount NorthcliffeLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David OgilvyWhen I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.
Cindy GallopThe traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
John KaoIf advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!
Jules HenryI'm still kind of a hapless character in my everyday life. But when it comes to the writing, my influences are very old influences. I love American music of absolutely all stripes, including show tunes, advertising jingles, theme tunes from quiz shows, all kinds of American music.
Nick LoweAdvertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick WolfRegardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.
Ray OzzieEspecially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
Penelope CruzThe only purpose of advertising is to sell. It has no other function worth mentioning.
Raymond RubicamPeople ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.
Adrian PasdarIn general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."
Augusten BurroughsGoverning today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Jean BaudrillardAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldAny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John WanamakerEnsure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringNotwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.
Adam YauchAdvertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott FitzgeraldExamples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.
Daniel StarchChild psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings?
Sidney PoitierThe irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Simon SinekThere are really very few economies of scale in centralising or standardising advertising.
Stephen KingWhen two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.
Peter HambletonAdvertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo BurnettThe 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.
Doris LessingIt's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
Jay ChiatHalf the money I spend on advertising is wasted; the trouble is I don't know which half.
John WanamakerIn other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
Richard AttenboroughAdvertising men and politicians are dangerous if they are separated. Together they are diabolical.
Phillip AdamsPublishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
Olivia Goldsmith