Quotes About Advertising

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

Keep advertising and advertising will keep you.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.

The biggest mistake businesses make is advertising before they have become well known.

If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

I've been saying for years that page view-based advertising is a corrupting force.

I've never found a client's business problem that could be solved solely through advertising.

Give them quality. That's the best kind of advertising.

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

It's hard for these athletes to stay healthy. They are constantly being bombarded with unhealthy advertising. Peer pressure can override the body's demand for health. Being healthy goes beyond 'not being sick' (where all lab reports indicate health), to feeling optimistic, energetic, strong and happy with their bodies. Teaching them to take charge of their bodies is a job of coaching. Help them gain discipline in conditioning, nutrition and attitude/emotional control.

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

I don't like this world. I definitely do not like it. The society in which I live disgusts me; advertising sickens me; computers make me puke.

Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Advertising ministers to the spiritual side of trade.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Because I'm in advertising, not electricity!

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.

Advertising is about norms and values, aspirations and prejudices. It is about culture.

Arrogance needs advertising, confidence speaks for itself.

SETH said: There is nothing more stimulating, more worthy of actualization, than the desire to change the world for the better. That is indeed each person's mission. You begin by working in that area of activity that is your own unique one, with your own life and activities. You begin in the corner of an office, or on the assembly line, or in the advertising agency, or in the kitchen. You begin where you are.

Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.

Politics is not really politics any more. It is run, for the most part, by Madison Avenue advertising firms, who sell politicians to the public the way they sell bars of soap or cans of beer.

In this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.

Desire is a word I'm tired of. I've been living with that word for years. Yes, of course, we're all desiring machines. I have sometimes wondered what people would want, if there were no advertising. And death, what other subject is there? It's the subject. It's our subject. It's the great human dilemma, that we die and know we will.

As to the idea that advertising motivates people, remember the Edsel.

[Hillary Clinton] spent hundreds of millions of dollars on an advertising - you know, they get Madison Avenue into a room.

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.

I've been a writer longer than I've been an actor. I wrote short stories like crazy when I was in high school and college. I worked in advertising before I moved to L.A. to pursue acting.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

I left advertising as fast as I could in 1961. And I haven't ever thought about going back.

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.

My mother [was in advertising and] worked incredibly hard when she was bringing us up. She was a working mother and a working single parent.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.