Popular quotes about Brand! Wisdom and inspiration are here! | page 13
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon MainwaringI think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.
Eva LongoriaI do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi KleinBeing branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.
Christopher MeledandriThat was in 1994, July, 1994, and I can remember that like it was yesterday too because it was the culmination of a childhood dream to finally be laying on the launch pad inside a space shuttle and getting ready to be launched into space. The impression of going into a space shuttle is that it looks like a brand new simulator. We spend so many hours inside a simulator that everything is very familiar. Every switch, the seats, the way things work, but the vehicle, the actual spacecraft looks brand new because it hasn't been used nearly as much as the simulators.
Leroy ChiaoA brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
David A. AakerYou can expect a record that I put together for you to make you feel good, a record that I put together to make you think, a record to transport you into whatever mood you want to be in. I hope that people associate my name with the brand, and I hope that people associate that brand with excellence. So, you can expect an excellent record.
Lalah HathawayDon't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.
Helen RowlandThe best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.
Alma GuillermoprietoI don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.
Katrina KaifEvery day is a brand-new, completely crazy fantasy-adventure, where I'm either kicking ass or kicking balls. It's all part of the job. All of that is really fun for everyone. It plays like a comic book superhero.
Gabriel LunaJeb Bush has to distance himself from what they call the Bush brand. So he keeps saying, 'I am my own man.' But when Governor Chris Christie is out on the campaign trail, he's always saying, 'I'm my own man, plus another guy.'
David LettermanI think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.
Reed KrakoffIf you're true to yourself, it doesn't matter where you record your music or where you say you're from. I am an artist from Texas, proud to be from Texas, but I play my own kind of music, my brand of country music.
Cody JohnsonI'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.
Serena WilliamsFor decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Jay BaerMy quest to find a great role for myself started long before this film [ "Our Brand Is Crisis"]came around.
Sandra BullockA brand new Telemundo poll says that three out of four Hispanics that vote nationwide have a negative opinion of Doanald Trump. They don't like you.
Ted CruzWe decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony HsiehCost does not equal value... and low cost parts decrease brand equity for a very long time.
Tom PetersDodge," Alyss said, putting a hand to the parrallel scars on his cheek, that brand left so long ago by The Cat. She pressed her lips against each of them--four delicate kisses. When she pulled away, he was smiling.
Frank BeddorIโm excited to join Power 105.1 in New York and The Beat in Miami and expand my brand even further in the coming months.
Angie MartinezTimes are completely different now. If you're a brand new artist with a record you want to release to the masses, I would suggest you try and get it hot yourself first. This way you can create your own demand so you'll end up having the option of demanding what you want if you do decide to sign with a label. If you don't and you still get on hot on your own, you then have the ability to reap all of your profits.
AshantiI've been a brand ambassador for Nigeria since I was age 11. Growing up in the U.K., I've had to defend Nigeria. and when I was 40, I finally woke up and decided to do something, and that's how the talk show came about.
Mo AbuduThe most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Barbara CorcoranToday brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Tom PetersSizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
ZendayaLike any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.
John TinkerThey dislike me, the liberal media dislikes me. I was always the best at what I did, I went to the Wharton School of Finance, did well. I went out, I started in Brooklyn office with my father, I became one of the most successful real estate developers, one of the most successful business people. I created maybe the greatest brand. I then go into, in addition to that, part time, like five percent a week, I open up a television show. The Apprentice on many evenings was the number one show on all of television, a tremendous success.
Donald TrumpMartell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."
Andy GarciaWe do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there, and when their questions are respectfully dealt with, many admit their vulnerability.
Ravi ZachariasWe paid for this instead of a generation of health insurance, or an alternative energy grid, or a brand-new system of roads and highways. With the $13-plus trillion we are estimated to ultimately spend on the bailouts, we could not only have bought and paid off every single sub-prime mortgage in the country (that would only have cost $1.4 trillion), we could have paid off every remaining mortgage of any kind in this country - and still have had enough money left over to buy a new house for every American who does not already have one.
Matt TaibbiIf you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.
Gene SimmonsPositioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
John McKinleyI'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.
Reem AcraSocial media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo MartinWe're being sold a brand new idea of patriotism. It never occurred to me that patriotism had to be advertised. Patriotism is something you deeply felt. You didn't have to wear it on your lapel or show it in your window or on a bumper sticker. That kind of patriotism does not appeal to me at all.
Sam Shepard