Quotes About Brand

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.

At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.

It's easier to love a brand when the brand loves you back.

Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Brand perception is a brand’s reality

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

Redken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.

I understand and respect people who say they want to boycott the Trump brand. I also respect your right to buy his products. But what you miss is that no one in public office, Hilary or Trump should use that platform to profit themselves. In Trump's case there are serious concerns about the conflict of interest in his brand and business ownership. Do we really want a president who had products he can push while working for the American people?

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.

Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.

I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.

The best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.

Making promises and keeping them is a great way to build a brand.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Make the customer the hero of your brand's story.

I took on so many things and not everything was the right fit. If you do that, it can kill your brand. A partnership has to be real and authentic.

It was reported that Anna Kournikova is coming out with her own brand of deodorant. Apparently, the ads show Kournikova holding up her deodorant and saying now only her tennis game stinks.

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.

In general, the Western body has become a global brand.

Counting stars by candlelight all are dim but one is bright; the spiral light of Venus rising first and shining best, from the northwest corner of a brand-new crescent moon crickets and cicadas sing a rare and different tune.

Your brand is your culture.

The agricultural co-operative movement has been a severe ideological and political struggle from the very beginning. No cooperative can be established without going through such a struggle. Before a brand-new social system can be built on the site of the old, the site must be swept clean. Invariably, remnants of old ideas reflecting the old system remain in people's minds for a long time, and they do not easily give way. After a co-operative is established, it must go through many more struggles before it can be consolidated. Even then, the moment it relaxes its efforts it may collapse.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

Sometimes you’re just the sweetest thing. Like Christmas, summer vacation, and a brand-new puppy rolled into one.

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned

When you look at a strong brand, you see a promise.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

In designing a lifestyle brand, you have to know more than just designing clothes.

He who bears the brand of Cain shall rule the earth.

Kelly Link is inimitable. Her stories are like nothing else, dark yet sparkling with her unique brand of fairy dust. This is the most marvelous kind of trouble to get in.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

As a Mark brand ambassador, I became extremely cognizant of the devastating statistics about dating abuse and partner violence via the mPowerment campaign and knew I wanted to help change those statistics. mPowerment by Mark and the Avon Foundation for Women funded the No More study, which explored dating abuse, partner violence, and sexual assault. I was honored to be part of it and report the results of the survey in a Capitol Hill briefing.

I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything.

It's the worst thing if you're sitting there in the theater, going, "Oh, that's the guy who dates this person and likes to do this in the morning and that in the afternoon." Then you're just watching a brand, as opposed to an actor.

I always say, thank god I have this job or I don't know what I'd be doing. It'd be sad. I've always felt like I have been trying to brand a world for a quite a long time. You know what though, I feel no different. I feel like I'm doing the exact same thing I did in high school. Only I have more people helping me out now. And we have to take it all the way.

I have never agreed with President Bush's argument regarding the axis of evil. Unfortunately, fundamentalists in Iran have used this as an excuse to brand us as allies of Mr. Bush.

The three principal samskaras have to do with sex, money and power. In all those countless incarnations that one goes through in the religious practice, the avoidance is tremendous. We brand those things as evil.